With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.
We are currently living in an unprecedented era of uncertainty and angst that we will never forget. To understand COVID-19 impact in Indonesia, SurveySensum launched “COVID-19 Weekly Consumer Sentiment Tracker” via innovative WhatsApp surveys.
This Webinar presents insights on the impact of Covid-19 in Indonesia. It will help marketers to chalk out a tactical plan to navigate through the Coronavirus crisis.
In 45-minutes, you'll get the latest news and announcements from the MMA, key insights from guest speakers & industry experts, learn what your peers are doing to help lead the transformation of marketing and how you can get involved.
2020 is set to shatter mobile records across app downloads, consumer spend, mobile app and web usage, and mobile ad spend. Mobile has completely transformed the way we order food, buy groceries, book taxis, stream content, play games, and shop — making our lives easier every day and transforming nearly every industry in the process. Mobile is the key to winning with consumers.
This webinar will cover the tips and trends mobile marketers need to know, including:
We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.
Move away from just user acquisition (having more first-time users) and focus on retention (having more loyal users). In this webinar, Supreet Kini, our senior customer success manager will give you essential tips on analyzing and monitoring the right elements to improve your retention rates for your mobile apps.
In this webinar, we will talk about:
Best metrics to measure retention and how to improve each of them
Industry-specific use cases
Providing customers with meaningful experiences that build trust and loyalty with your brand
The MMA Multi-Touch Attribution (MTA) Journey Map is the first end-to-end guide on how to launch a successful MTA initiative at your organization. In order to apply MTA with success, the MMA believes a methodical journey must be followed, with distinct stages and components. Using feedback gained through Marketing Attribution Think Tank (MATT) working groups, five distinct stages have been identified as part of the journey.
Do you know what your customers do when they aren’t interacting with your company or how they engage with your competitors? Accurate location intelligence provides a 360-degree view of your customers’ and prospects’ behaviors, demographics, and where else they spend their money. Armed with these vital insights, industries of all types, including retailers, travel, hospitality, QSRs and more – can provide more personalized and relevant experiences.
Wednesday, October 23, 2019 - 6:00am to 7:00am BST
Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of their lifecycle.In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
