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Webinar Archive

The IoT Revolution for Marketers

The IoT Revolution for Marketers

Jul 20, 2017

 

The IoT Revolution for Marketers

At the dawn of the Internet of Things, we find ourselves connecting with the physical objects that surround us in our everyday lives. Marketing leaders must view IoT in new ways, as it brings what marketers love about the digital world - tracking, measurement, accountability, increased customer touch points - into the physical world.

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Matthew Bright Matthew Davis Leo Scullin
3 Challenges to Scaling the Next Generation of Mobile Video

3 Challenges to Scaling the Next Generation of Mobile Video

Jul 18, 2017

3 Challenges to Scaling the Next Generation of Mobile Video

Innovid and a special buy-side guest will discuss the state of mobile video using 3 barriers to scale as a framework:

  • Measurement: What is measurable today that needs to improve?
  • Transparency: What is not readily measurable today that needs to be visible?
  • Engagement: What are we doing to make video more actionable?
Michael Tuminello Lou Paskalis
Digital Sensory Storytelling: Beyond Media

Digital Sensory Storytelling: Beyond Media

May 30, 2017

Digital Sensory Storytelling: Beyond Media

Our senses have an undeniable influence on our perceptions. Brands have long known this – and are looking at what they can do next to engage with consumers. But how deep is that influence and how can marketers best leverage the human senses?  In a recent study with IPG Media Labs, incorporating the sense of touch in advertising creates a halo effect that influences consumers to associate what they are feeling with brand attributes.

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David Birnbaum
Location as Currency: What Brands Need to Know About The New Location Ad-Measurement Guidelines (expanded to include Mobile In-App and Mobile Web Guidelines)
Members Only

Location as Currency: What Brands Need to Know About The New Location Ad-Measurement Guidelines (expanded to include Mobile In-App and Mobile Web Guidelines)

Jan 12, 2017

The recently released MMA research report, How Marketers Are Using Location Data - And the Road Ahead, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative. On the heals of that release, the MMA, in conjunction with the MRC, is releasing for public comment, the Location-Based Advertising Measurement Guidelines. The Public Comment period will run through the end of 2016, with final guidance expected in early 2017.

Leo Scullin Ron Pinelli Jr.
Mastering Multi-Touch Attribution Webinar Series, Part 4: Leveraging MTA to Improve Marketing Mix Effectiveness
Members Only

Mastering Multi-Touch Attribution Webinar Series, Part 4: Leveraging MTA to Improve Marketing Mix Effectiveness

Jan 10, 2017

Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.

You will:

  1. Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
  2. Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
  3. Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
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Greg Stuart Joel Rubinson
2016 Mobile Marketing Trends Report

2016 Mobile Marketing Trends Report

Dec 14, 2016

2016 Mobile Marketing Trends Report

The MMA, in partnership with Kantar Millward Brown, will present the latest trends in mobile marketing – what we’re seeing, what works, what’s missing, and where we go from here – as analyzed from a deep dive into the winning Cannes Lions and Global Smarties Awards campaigns from 2016.

 

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Sheryl Daija Joline McGoldrick

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