Webinar Archive | Page 35 | MMA / Marketing + Media Alliance

Webinar Archive

3 Challenges to Scaling the Next Generation of Mobile Video

3 Challenges to Scaling the Next Generation of Mobile Video

Jul 18, 2017

3 Challenges to Scaling the Next Generation of Mobile Video

Innovid and a special buy-side guest will discuss the state of mobile video using 3 barriers to scale as a framework:

  • Measurement: What is measurable today that needs to improve?
  • Transparency: What is not readily measurable today that needs to be visible?
  • Engagement: What are we doing to make video more actionable?
Michael Tuminello Lou Paskalis
Digital Sensory Storytelling: Beyond Media

Digital Sensory Storytelling: Beyond Media

May 30, 2017

Digital Sensory Storytelling: Beyond Media

Our senses have an undeniable influence on our perceptions. Brands have long known this – and are looking at what they can do next to engage with consumers. But how deep is that influence and how can marketers best leverage the human senses?  In a recent study with IPG Media Labs, incorporating the sense of touch in advertising creates a halo effect that influences consumers to associate what they are feeling with brand attributes.

Watch Now
David Birnbaum
Location as Currency: What Brands Need to Know About The New Location Ad-Measurement Guidelines (expanded to include Mobile In-App and Mobile Web Guidelines)
Members Only

Location as Currency: What Brands Need to Know About The New Location Ad-Measurement Guidelines (expanded to include Mobile In-App and Mobile Web Guidelines)

Jan 12, 2017

The recently released MMA research report, How Marketers Are Using Location Data - And the Road Ahead, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative. On the heals of that release, the MMA, in conjunction with the MRC, is releasing for public comment, the Location-Based Advertising Measurement Guidelines. The Public Comment period will run through the end of 2016, with final guidance expected in early 2017.

Leo Scullin Ron Pinelli Jr.
Mastering Multi-Touch Attribution Webinar Series, Part 4: Leveraging MTA to Improve Marketing Mix Effectiveness
Members Only

Mastering Multi-Touch Attribution Webinar Series, Part 4: Leveraging MTA to Improve Marketing Mix Effectiveness

Jan 10, 2017

Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.

You will:

  1. Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
  2. Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
  3. Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
Log In to Watch
Greg Stuart Joel Rubinson
2016 Mobile Marketing Trends Report

2016 Mobile Marketing Trends Report

Dec 14, 2016

2016 Mobile Marketing Trends Report

The MMA, in partnership with Kantar Millward Brown, will present the latest trends in mobile marketing – what we’re seeing, what works, what’s missing, and where we go from here – as analyzed from a deep dive into the winning Cannes Lions and Global Smarties Awards campaigns from 2016.

 

Watch Now
Sheryl Daija Joline McGoldrick
The Strange Future of Mobile – 2017 and Beyond

The Strange Future of Mobile – 2017 and Beyond

Dec 8, 2016

How will artificial intelligence play a roll in our mobile lives? Why are publishers looking more like technology companies? Why does the future of apps look nothing like apps at all? Join IBM Product Marketing Manager, Michael Trapani, as he dives into the very different future of mobile, and most importantly, how marketers can prepare for it. 

In this webinar you will learn:

- The future of apps and mobile engagement

- How publishers can transform their businesses to create new mobile revenue streams

- How AI will reshape the next five years of mobile

Watch Now
Michael Trapani

Pages