Webinar Archive

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Mastering Multi-Touch Attribution Webinar Series, Part 3: Making Sense of Attribution Approaches

Dec 13, 2016

Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.

You will:

The Strange Future of Mobile – 2017 and Beyond

Dec 8, 2016

How will artificial intelligence play a roll in our mobile lives? Why are publishers looking more like technology companies? Why does the future of apps look nothing like apps at all? Join IBM Product Marketing Manager, Michael Trapani, as he dives into the very different future of mobile, and most importantly, how marketers can prepare for it.

In this webinar you will learn:

- The future of apps and mobile engagement

- How publishers can transform their businesses to create new mobile revenue streams

- How AI will reshape the next five years of mobile

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Members Only

Mastering Multi-Touch Attribution Webinar Series, Part 2: Selecting the Best MTA Provider For Your Needs

Nov 29, 2016

Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization.

You will:

Reimagining Mobile Creative: It’s Time to Exceed Consumer Expectations

Nov 17, 2016

Reimagining Mobile Creative: It’s Time to Exceed Consumer Expectations

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The Performance & Impact of Mobile Rewarded Video

Nov 16, 2016

Join Rubicon Project and Tapjoy for a dynamic discussion of Tapjoy’s 2-year study with comScore evaluating the impact of video for brands such as Dodge, Citi, Lego, Huggies and more. Featuring John Peragine, SVP, Head of Video at Rubicon Project and Emily McInerney, VP, Marketing at Tapjoy, you will:

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Mastering Multi-Touch Attribution Webinar Series, Part 1: Intro to Multi-Touch Attribution (MTA) Methods

Nov 15, 2016

This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.

You will:

Top 3 Tips to Nail Native Advertising

Nov 10, 2016

Top 3 Tips to Nail Native Advertising

Native ads may very well be the answer to advertisers’ ad blocking woes once and for all. Join the MMA and DataXu in this webinar as we unpack the rich opportunities programmatic native advertising presents to marketers and debunk common misconceptions around native advertising. Key takeaways will include:

What makes programmatic native even easier to execute than display
Why native advertising is a solution to ad blockers
What native ad growth looks like in 2021 and beyond

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Debunking The Myth of Programmatic TV: A #NoFilter Close-Up

Nov 9, 2016

Debunking The Myth of Programmatic TV: A #NoFilter Close-Up

There’s never been more buzz around programmatic TV – or more confusion about what PTV truly means in the marketplace. Join the MMA and DataXu as they walk viewers through real-world examples of what is possible with programmatic TV today and pull back the curtain on what is really happening behind the scenes when it comes to PTV execution. Key takeaways will include:

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Introducing the Mobile Prodigies: Millennials and Gen Z Define the Future of Location-Based Marketing

Nov 1, 2016

Introducing the Mobile Prodigies: Millennials and Gen Z Define the Future of Location-Based Marketing

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Discover How Location Based Intelligence Generates Real-Time Insights, Foot Traffic, and Sales

Oct 26, 2016

Discover How Location Based Intelligence Generates Real-Time Insights, Foot Traffic, and Sales

Location is the next pillar that helps marketers unlock consumers hidden behaviors. With Location Based Intelligence and insights, marketers can understand what drives consumer behaviors in the physical world and how that impacts real-time foot traffic and sales. In this webinar, you will discover how to leverage location based intelligence to Inform, Activate, and Impact your next media campaign.

Discover:

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