While the mobile wallet holds the ability to enable consumers to make payments (like Apple Pay), it is also provides the digital equivalent of everything you carry in your physical wallet today, including coupons, loyalty cards, membership cards, etc. Having these items on your customers’’ mobile phones creates an opportunity to increase your brand’s exposure, driving lift and loyalty. Smart phone users look at their phone 200+ times a day on average, so why not create an opportunity for your brand to be seen during each of those interactions?
