In-app mobile video usage is exploding as highlighted in the latest App Annie Market Index report. Nearly half of mobile video viewers can only (or mostly only) be reached in-app according to IAB. The recent SMOX MMA study with Coca-Cola, Walmart & Mastercard showed that mobile video can outperform cable television. Learn all about in-app mobile video in terms of vertical video, completion rates, viewability, true full-screen formats, rich interactive features, programmatic buying, and more.
We all know how rapidly mobile has changed even the oldest business models. But we've only just begun. In this session we will look at the next stage of the mobile evolution - propensity marketing, or the move to marketing on the basis of what consumers will do, rather than what they have done.
The session will look at how propensity modelling works, and how it applies to mobile. And most importantly, we'll look at the practical ways in which it can help mobile businesses improve retention, engagement and (of course) revenue on mobile!
Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?
How much would you spend on a new pair of feet in your store?
As the industry closes the gap between physical and digital consumer behavior, digital ads and TV spots are driving people to take real-world actions in a measurable way.
PlaceIQ's Enterprise Place Visit Rate is becoming a trusted currency for this measurement and enabling some of the world's largest brands and agencies to use abundant data to tackle their business goals in whatever way they see fit. Join the MMA and PlaceIQ for a webinar with answers to questions like:
As an app marketer, understanding user behavior is essential. When you can accurately determine what truly motivates users along the path to conversion, your ability to hone your user acquisition campaigns and target ideal users is dramatically improved.
We recently surveyed more than 2,100 smartphones users and gained significant insight into:
On June 18th, the FCC voted on a package of declaratory rulings under the Telephone Consumer Protection Act (TCPA). The rulings are designed to provide clarity on how the Commission interprets TCPA, close loopholes and affirm consumer rights to control the calls they receive. The rulings will have a substantial impact on marketing and customer operations across many industries.
Brands are under pressure to extend value to mobile, and whilst the rewards are great, many fail along the way. In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way - and how to avoid them! We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value. The end result is a transformed business with mobile at its heart.
In what is likely the most comprehensive industry survey of mobile native ad effectiveness ever, MMA members Ahalogy, Celtra, EA, PubNative, Sharethrough, Waze and Yahoo compared campaign results and research findings in an effort to definitely prove the effectiveness of mobile native ads. Steve Schuler from Yahoo, Co-Chair of the Mobile Native Advertising Committee, will lead a discussion sharing these findings and the steps required for developing effective mobile native advertising campaigns.
Let’s get personal. A great majority of marketers are failing to answer the clarion call from consumers to speak to them on a 1-to-1 basis. But some are doing it right. Learn how you can employ emerging technology and smarts to drive sales, engagement and innovation to differentiate yourself from competitive brands and products. This summer webinar is as important to you as sunblock and a good book for the beach. Don’t miss out on the contextual revolution that has become a core requirement for marketers and an expectation of users.
With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern.
