Webinar Archive

Beyond Mobile Payments, Enhancing the Customer Experience Through Mobile Wallet

Feb 4, 2016

While the mobile wallet holds the ability to enable consumers to make payments (like Apple Pay), it is also provides the digital equivalent of everything you carry in your physical wallet today, including coupons, loyalty cards, membership cards, etc. Having these items on your customers’’ mobile phones creates an opportunity to increase your brand’s exposure, driving lift and loyalty. Smart phone users look at their phone 200+ times a day on average, so why not create an opportunity for your brand to be seen during each of those interactions?

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The Top 5 Mobile Predictions for 2016. Is the END of Marketing near?

Jan 13, 2016

The smartphone has already taken over the planet. But have we come to terms with how it will transform the brand / consumer relationship? Probably not. In this session we'll look forward to 2016 and discuss the extent to which new mobile models herald 'the end of marketing' (don't worry - you're not out of a job)

We'll look at five predictions for the coming year in mobile, from the rise in 'mobile moments' to new models in data sharing. And we'll discuss how best to position your business to take advantage of them. Topics will also include:

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The Human Connection and Purpose Driven Strategies are at the Forefront for Top Mobile Marketers

Jan 12, 2016

To serve as a deep dive into the recently released 2015 Mobile Marketing Trends Report, the MMA and Millward Brown will be discussing the characteristics of winning campaigns from both the MMA’s 2015 Global Smarties Awards and the Cannes Mobile Lions.

With the human connection and purpose driven strategies being at forefront for top mobile marketers, this session will focus on the following principles and key tactics to deliver on this proposition, including:

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Mobile Marketing Association Town Hall: Review of 2015 Insights and 2016, the Road Ahead

Dec 21, 2015

As 2015 draws to a close, we’ll provide a recap of the key insights developed and shared in 2015 – highlighting those that have become best practices and most widely adopted and what we expect to become the norm in 2016, as the industry continues to mature.

In this end of year wrap up, we’ll be discussing:

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Mobile Native Advertising: Fitting in and standing out - guidance for marketers

Dec 17, 2015

Serving as a deep dive into the MMA Mobile Native Advertising Committee’s Mobile Native Advertising Guidance Report, this session will review the critical elements marketers need to focus on to successfully leverage mobile native advertising.

As advertisers continue to push for the development of both format and context – users and advertisers alike will benefit from advertising that connects people to products in ways that are meaningful and additive to the experiences today’s Internet offers.

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Mobilizing the Shopper Journey and Driving Customer Action: App data insights from over 100 retailers

Dec 16, 2015

Join Urban Airship’s digital strategist Stephanie Capretto and senior director of product, Bill Schneider, as they bring to light the latest data, best practices and innovative strategies gleaned from hundreds of retail apps. They will share year-over-year holiday retail trends and insights that you can use throughout the year.

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Accuracy vs. Precision in Location Data

Dec 15, 2015

What You Missed in High School Chemistry Is Costing You Marketing Dollars

Awareness is growing about the widely divergent quality of location data and the realities of what can be done with it. But what tools can agencies, marketers and publishers use to sort the wheat from the chaff, and make sure that investments in mobile and location data are not wasted?

Travel back to the classroom with PlaceIQ and the MMA, for a practical course that will help you confidently understand accuracy vs. precision and other critical core concepts when:

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Advertising on Instagram: A Roadmap to Success

Dec 14, 2015

Instagram kicked its advertising program into high gear in September, opening its platform to a wide variety of global advertisers and adding a suite of new products, including 30-second video ads and a guaranteed delivery premium product. Advertising on the visual social network, however, requires a different mindset than many other platforms. It’s time for brands to figure out best practices for reaching and engaging Instagram’s massively loyal 400-million-user base in a smart and effective manner.

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How Mobile Marketing Automation can help you drive a mobile first omnichannel strategy

Dec 10, 2015

Delivering intuitive, compelling and seamless experiences to your customers is more important than ever. What’s more is that as your world as a marketer gets more fragmented (as a single user may experience your brand across multiple smartphones, tablets, desktops), your customers are becoming more channel agnostic. They transition from one device to another, expecting seamless continuity. The fragmented device and channel ecosystem, combined with high customer expectations creates a complex landscape that marketers have to navigate.

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Attribution and the Mobile Marketer

Dec 9, 2015

Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign.

In this webinar, we will:

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