The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies. In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.
A global survey of customers and businesses by Millward Brown Digital on behalf of Mblox showed a large gap between the way businesses and consumers view customer care. 73% of businesses think they care well for their customers, yet only 36% of consumers agree. So how do brands close the gap and maintain a large, loyal customer base? The best place to start is with a multi-channel mobile strategy that stretches across marketing, IT and customer service.
Stacy Adams, Mblox VP of Global Marketing will discuss:
With the promise of higher engagement, marketers are starting 2015 with more interest in native mobile advertising than ever before. But many questions remain regarding how native on mobile can be offered at a scale that makes sense for advertisers and how the issues related to sponsored content apply.
According to eMarketer, only 40% of US advertising decision-makers say they are taking money out of their print advertising budget to allocate to mobile. And yet, nearly 85% of audiences consume media on their tablets and smartphones, in addition to their television, according to a Tapad study. It’s clear: mobile has officially captured a majority of traffic away from desktops. Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
This session brought to you by the MMA Internet of Things Incubation Council, featuring Co-Chair Richard Ting, EVP, Global Executive Creative Director, Mobile & Social Platforms, R/GA. As the Internet continues to extend beyond traditional screens, brands must redefine what mobile is. This webinar will explore what’s working and not working in the growing Internet of Things (IoT) space and share opportunities for brands to transform their business through new products and services.
We’re no longer living in a desktop world. The entire Internet experience has shifted to mobile, and that’s become increasingly apparent for digital video. In fact, the personal connection consumers have with their smartphones is playing out in the form of often higher video watch-through rates. The downside to this fast-moving trend: advertisers are just not responding quickly enough. Media buying trails mobile-first user behavior, which equals inefficiency and a corresponding lower ROI.
The number of connected consumer devices is exploding. While mobile holds the promise of “always on” reach and personalized communications, marketers continue to face obstacles in identifying consumers across devices and effectively integrating mobile into their overall digital strategy. Join Neustar and our guest speaker from Adelphic to learn new ways to connect with your consumers and personalize their experiences across multiple screens so you stay relevant and achieve greater results from your marketing campaigns.
There is a lot to be excited about in native advertising. Native ads are one of the fastest growing digital ad formats, 63% of brands feel that native ads increase people’s engagement with their message. When done right, ads that are delivered in a format that looks and acts like the content around them drive post click behavior as well as branding metrics. But, the industry has to be careful to also provide value for people. Join us for this webinar to find out everything you need to know about how native ads work and how to use them to create value for you and your customers.
This session will share the critical aspects of developing a mobile strategy that becomes core to a brands marketing efforts. In 2014, the MMA and adidas developed and launched the Mobile Marketing Playbook for brands and agencies, providing a resource to explain when, where and how companies can consistently use mobile to provide a consistent global brand experience.
In today's manic world, where's the best place to engage your target audience? How about on the digital billboard they're carrying around in their pockets? Mobile devices are the best way to catch on-the-go customers; it's where they watch videos, check social media, surf the web and read email.
