In an increasingly fast paced, hyper connected world, marketers and brands are confronted with a seismic shift in consumer behavior. Everywhere consumers devote more and more time to their mobiles phones. Mobiles are personal, portable and pedestrian. They are with us 24/7 everywhere and are indisputably the first screen!
We will highlight the technology, media and most importantly human behavioral changes (consumption, choice, control, access) over the past several years.
We will cite specific evidence, e.g. disruptive networks, media, businesses, technologies, political and social changes, etc.
We will call-out the impact and shifts these changes have wrought in the swirl of the emerging ecosystem of brands and people.
Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality? Savvy marketers are taking the time to think through their entire mobile user journey — from first touch all the way through consideration to purchase.
The MMA's groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets!
Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over Year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy.
Whether you’re a large brand trying to connect with customers through a mobile app, or a small developer working to gain traction with a mobile game, user installs are mission number one. The typical approach is to set aside budget for paid acquisition campaigns while also dedicating other resources to improving organic growth but it isn’t that simple. These two aspects of user acquisition have a lot more to do with one another than you might assume and shouldn’t be considered completely separate efforts.
Today, more than 40% of people consider their mobile phone as the most important resource for information. While mobile has become the first screen for many consumers, marketers spend only 10% of their advertising budgets to reach consumers where they are, and where they find the most important information. With consumers now relying on their mobile devices to do just about everything, the question has evolved from “how do I use mobile marketing” to “how does mobile fit in the overall customer experience across all my channels?”
The mobile ecosystem is large, fragmented, and subject to volatility. Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem.
This webinar explores the latest in programmatic mobile marketing. In it we’ll cover:
The future of location-powered mobile advertising is bright. Beyond the creative, new beacon technology and integrated feeds featuring local and social data take today’s mobile campaigns to the next level. In this free webinar, you’ll hear from technology leaders and designers going beyond the message and building dynamic creative to trigger consumer engagement, drive foot traffic and boost product sales.
