Webinar Archive | Page 36 | MMA / Marketing + Media Alliance

Webinar Archive

Location as Currency: What Brands Need to Know About The New Location Ad-Measurement Guidelines (expanded to include Mobile In-App and Mobile Web Guidelines)
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Location as Currency: What Brands Need to Know About The New Location Ad-Measurement Guidelines (expanded to include Mobile In-App and Mobile Web Guidelines)

Jan 12, 2017

The recently released MMA research report, How Marketers Are Using Location Data - And the Road Ahead, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative. On the heals of that release, the MMA, in conjunction with the MRC, is releasing for public comment, the Location-Based Advertising Measurement Guidelines. The Public Comment period will run through the end of 2016, with final guidance expected in early 2017.

Leo Scullin Ron Pinelli Jr.
Mastering Multi-Touch Attribution Webinar Series, Part 4: Leveraging MTA to Improve Marketing Mix Effectiveness
Members Only

Mastering Multi-Touch Attribution Webinar Series, Part 4: Leveraging MTA to Improve Marketing Mix Effectiveness

Jan 10, 2017

Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.

You will:

  1. Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
  2. Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
  3. Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
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Greg Stuart Joel Rubinson
2016 Mobile Marketing Trends Report

2016 Mobile Marketing Trends Report

Dec 14, 2016

2016 Mobile Marketing Trends Report

The MMA, in partnership with Kantar Millward Brown, will present the latest trends in mobile marketing – what we’re seeing, what works, what’s missing, and where we go from here – as analyzed from a deep dive into the winning Cannes Lions and Global Smarties Awards campaigns from 2016.

 

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Sheryl Daija Joline McGoldrick
The Strange Future of Mobile – 2017 and Beyond

The Strange Future of Mobile – 2017 and Beyond

Dec 8, 2016

How will artificial intelligence play a roll in our mobile lives? Why are publishers looking more like technology companies? Why does the future of apps look nothing like apps at all? Join IBM Product Marketing Manager, Michael Trapani, as he dives into the very different future of mobile, and most importantly, how marketers can prepare for it. 

In this webinar you will learn:

- The future of apps and mobile engagement

- How publishers can transform their businesses to create new mobile revenue streams

- How AI will reshape the next five years of mobile

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Michael Trapani
The Performance & Impact of Mobile Rewarded Video

The Performance & Impact of Mobile Rewarded Video

Nov 16, 2016

Join Rubicon Project and Tapjoy for a dynamic discussion of Tapjoy’s 2-year study with comScore evaluating the impact of video for brands such as Dodge, Citi, Lego, Huggies and more. Featuring John Peragine, SVP, Head of Video at Rubicon Project and Emily McInerney, VP, Marketing at Tapjoy, you will:

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John Peragine

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