Nailing High Completion Rates on Mobile Video Advertising
2016 has been the year of mobile video. From vertical video to 360 degree video, brand advertisers are leveraging every possible format to tell their story in the most engaging manner. Yet, low completion rates and rejected creatives are the harsh realities that they have to battle with. Join this webinar to learn more about:
10 Tips For Crafting a Better Mobile Experience For Holiday Shoppers
Every holiday, mobile traffic increases at a remarkable rate. Yet, marketers still struggle to drive conversation through their mobile channels. Join IBM Product Marketing Manager, Michael Trapani, and learn everything you need to know about designing a holiday experience that can increase revenue and create promoters of your brand during this critical season.
Discover 3 Ways Foot Traffic Can Help You Drive More Sales
Join mobile device location and programmatic leader Ubimo, and location intelligence leader Cuebiq, to showcase how you can get the most out of your mobile campaigns. Our experts will define 3 campaign tactics where foot traffic can help you drive more sales and connect programmatic with foot traffic measurement to improve campaign effectiveness.
Debunking the 6 Myths of Location-Based Measurement
Offline attribution is the holy grail for marketers, and many players across the industry are working hard to solve for it. With all of this excitement, it’s natural for some misinformation to spread.
In this webinar, we’re setting the record straight. Join us to hear the most common “myths” in the industry – ones we’ve heard time and time again from agencies, brands, and industry peers – and the true story for each.
Key takeaways will include:
Tuesday, September 20, 2016 - 2:00pm to 3:00pm EDT
Deliver Effortless and Exceptional Customer Experiences with Intelligent and Interconnected Engagements
In today’s digital economy, customers are expecting deeper, more relevant and personalized experiences that only mobile can deliver. With its expanding role and influence in our everyday lives, enterprises must address a range of increasingly complex reach, security, and engagement challenges to succeed.
Multichannel engagements are key to enabling and simplifying these experiences by providing:
Wednesday, September 7, 2016 - 2:00pm to 3:00pm EDT
Top 5 Tips For Demystifying Viewability
When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away.
Over the past few years, viewability in particular has become a major discussion point within the advertising industry. This webinar will help brand marketers understand:
The Evolving Mobile App Ecosystem - And How It Can Drive Your Business
Recent developments are changing the nature of mobile apps and delivering new opportunities for the smart mobile enterprise. Join Swrve's VP of Marketing, Tom Farrell, as we look in detail about what those developments are, and walk through some practical ways in which organizations can react to them to maximize mobile retention, engagement and revenues. Key Takeaways:
More than 85 percent of Americans are never more than three feet from their mobile phones, making location-based marketing one of the most effective and fastest growing ways to engage app users. Learn from mobile marketing experts how to leverage location-based technology to better target and understand your customers. You’ll hear from CJ Chaney, Co-founder of Smartwhere and Ian Sefferman, General Manager of the TUNE Marketing Console.
Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers.
