Webinar Archive

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Mobile ads are processed in the blink of an eye - do you have your First Second Strategy?

Apr 23, 2019

If you are interested in learning more about our Cognition research, click here.

How much time does an ad need to stay on a mobile screen in order to be seen? Our research shows the human brain needs 4/10th of a second to engage with mobile advertising and trigger a response, positive or negative. In the blink of an eye, the brain has already processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response. Are you prepared with a First Second Strategy?

Marketing's Future with AI: Beyond the Hype, There's Hope

Dec 4, 2018

Marketers everywhere have witnessed claims made around artificial intelligence—many falling short on their promise. But there's a reason why most industry experts remain optimistic. Join Swrve CMO Barry Nolan as he reveals what's actually possible with AI right now, the true, tried-and-tested value it can add to campaigns, and how it's evolving to meet rising customer demands.

Key takeaways:

Data Accuracy: How to Fix Programmatic's Unsolved Problem

Nov 14, 2018

The Emodo Institute Webinar, “Data Accuracy: How to Fix Programmatic’s Unsolved Problem,” covers how marketers can make better decisions about the data they use, looking both at the problem of data inaccuracy and strategies for improving it.

A video of the webinar is above; a copy of the presentation and a synopsis of the webinar’s highlights are downloadable at right.

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Proving ROI: How to Understand the Real Impact of Location Data

Nov 6, 2018

Now more than ever, brands and agencies need to understand how to quantify the effectiveness of their advertising investment and prove ROI.

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Rewarded video - Make your brand the hero!

May 17, 2018

Eight Takeaways From the Webinar “Rewarded Video –
Make Your Brand the Hero”

During this MMA webinar on May 17, 2018, King’s Global VP/Ad Product Melissa Stein, and Head of Measurement and Insights Jonathan Stringfield, laid out the case for advertisers to embrace rewarded video as a way to achieve high engagement and valuable interactions from mobile gamers and other mobile consumers. (Rewarded video gives the consumer some form of value in exchange for watching an ad.) Here are eight takeaways:

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What to Expect from Mobile Apps: 2018 and Beyond Forecast

May 15, 2018

Join the MMA and App Annie for a session focused on the growth of the app market. In this session, App Annie's SVP of Research, Danielle Levitas, will share the company's annual forecast report that covers the trajectory of the booming mobile app industry from 2018 through 2022. Levitas will provide insight into app store revenue trends, category growth and what factors are driving the continued expansion of this powerful customer channel in the U.S. and globally.

Key Takeaways:

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Artificial Intelligence: Welcome to the Cognitive Era

Apr 24, 2018

Artificial intelligence has become de rigeur within the media and advertising industries. To better understand how AI fits within the advertising ecosystem and how to put AI theory into practice, Dave Neway, Head of Product Marketing for IBM Watson Advertising will share the multitudinous ways in which AI is impacting our lives with an eye towards how AI is specifically revolutionizing the work of media professionals, increasing the speed and accuracy of decision-making whilst allowing media professionals to spend more time on high value strategic work.

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Beyond the Buzzword: How Omni-Channel Mobile Marketing Can Drive ROI For Your Business

Mar 28, 2018

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APAC Webinar: Brand + Performance - the art and science of mobile programmatic

Mar 21, 2018

Brand + Performance - the art and science of mobile programmatic

This year, all roads point to mobile.

Brands have had great success with programmatic advertising on desktop; they simply can’t afford to ignore mobile if they want to reach the next billion customers.

Mobile's ability to target a consumer based on the choice of content they are consuming, apps downloaded, location, time, behaviourial data, even purchase history, provides a lot of insight into consumer interest.

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