Thursday, November 19, 2015 - 1:00pm to 2:00pm EST
Join Ensighten Product Marketing Director, Karen Wood, and Forrester Research Analyst, James McCormick, as they discuss the specific opportunities brands have to optimize mobile apps, and how brands can leverage best practices from the online testing world to drive app engagement and revenue.
Wednesday, November 18, 2015 - 2:00pm to 3:00pm EST
Presented by FollowAnalytics and Gigaom Research
In a 2015 survey commissioned by FollowAnalytics and Gigaom Research, enterprise mobile marketers revealed the critical role that their mobile apps play in the lifetime value of the customer. Once brochureware or purely transactional, mobile apps have evolved and are now expected to deliver intelligent, personalized, 1:1 journeys providing consistency with all other channels such as web, email, and in-store experiences.
Thursday, November 12, 2015 - 2:00pm to 3:00pm EST
For marketers, where people are, where they’ve been and where they are going are strong indicators of consumer intent. For consumers, they expect to have what they want and need when they want it. That means that brands have to adapt to meet mobile consumers expectations with right place and time messaging. Using the power of real-time location marketers can finally stop the guesswork and more effectively reach the right people based on the real places they visit everyday to influence where they will go next.
Wednesday, November 11, 2015 - 2:00pm to 3:00pm EST
The buzz around beacons generated a lot of excitement in 2014. The media was lit up with stories about beacon deployments in retail stores, quick service restaurants, hotels, sports arenas, museums, libraries, airlines/airports, large-scale events with new use cases surfacing all the time. This buzz and excitement has continued into 2015. But just how far have we come with beacons a year later?
Mobile is now the most influential consumer channel. It’s influence on offline sales has been estimated to have grown 500% in the last 3 years and it’s projected to keep climbing. Learn how you can mobilize your business by capturing key customer insights on mobile and distributing it to the rest of your business instantly. In today’s mobile age, customers expect an integrated experience across marketing and sales channels and your business results count on it.
Wednesday, November 4, 2015 - 2:00pm to 3:00pm EST
The mobile app is taking over the world. But in a crowded mobile landscape, how can you deliver ROI on your mobile strategy? Too many organizations find themselves investing large amounts of time and money in app strategy and development, only to find it difficult to acquire and retain the mobile users that they need to succeed.
A holistic view of consumer experiences across devices is the key to success this holiday season. Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app. Leveraging real-time insights and personalized cross-channel engagement metrics to develop innovative marketing strategies will separate the strong campaigns from the weak. Join us as we discuss best practices and the latest trends for reaching the coveted holiday shopper across devices.
Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information. We are now able to store, save, share coupons, boarding passes and rewards.
As the mobile consumer experience continues to grow and more apps are downloaded, then abandoned by the user, it's more important than ever that retailers have a compelling strategy for building and maintaining an app.
Join Silverpop Retail Segment Director Stephen Dumas and Director of Product Marketing Ben Kaplan as they share top strategies and tactics retailers can use to create a successful and sustainable app as part of their marketing framework. You’ll learn how to:
Advertisers and agencies expect better performance in mobile campaigns compared to other channels, however few mobile campaigns achieve their true potential on converting a relevant audience in significant volumes with comparatively minimal acquisition costs.
To unlock the true advantage of mobile over other digital channels, a campaign must natively extend peer to peer recommendations - a combination of viral programming with an underlying social graph that persists the map of connected users and their shared interests relative to products being promoted in the campaign.
