Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.
How will artificial intelligence play a roll in our mobile lives? Why are publishers looking more like technology companies? Why does the future of apps look nothing like apps at all? Join IBM Product Marketing Manager, Michael Trapani, as he dives into the very different future of mobile, and most importantly, how marketers can prepare for it.
In this webinar you will learn:
- The future of apps and mobile engagement
- How publishers can transform their businesses to create new mobile revenue streams
- How AI will reshape the next five years of mobile
Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization.
Wednesday, November 16, 2016 - 2:00pm to 3:00pm EST
Join Rubicon Project and Tapjoy for a dynamic discussion of Tapjoy’s 2-year study with comScore evaluating the impact of video for brands such as Dodge, Citi, Lego, Huggies and more. Featuring John Peragine, SVP, Head of Video at Rubicon Project and Emily McInerney, VP, Marketing at Tapjoy, you will:
Thursday, November 10, 2016 - 2:00pm to 3:00pm EST
Top 3 Tips to Nail Native Advertising
Native ads may very well be the answer to advertisers’ ad blocking woes once and for all. Join the MMA and DataXu in this webinar as we unpack the rich opportunities programmatic native advertising presents to marketers and debunk common misconceptions around native advertising. Key takeaways will include:
What makes programmatic native even easier to execute than display
Why native advertising is a solution to ad blockers
What native ad growth looks like in 2021 and beyond
Wednesday, November 9, 2016 - 2:00pm to 3:00pm EST
Debunking The Myth of Programmatic TV: A #NoFilter Close-Up
There’s never been more buzz around programmatic TV – or more confusion about what PTV truly means in the marketplace. Join the MMA and DataXu as they walk viewers through real-world examples of what is possible with programmatic TV today and pull back the curtain on what is really happening behind the scenes when it comes to PTV execution. Key takeaways will include:
Wednesday, October 26, 2016 - 2:00pm to 3:00pm EDT
Discover How Location Based Intelligence Generates Real-Time Insights, Foot Traffic, and Sales
Location is the next pillar that helps marketers unlock consumers hidden behaviors. With Location Based Intelligence and insights, marketers can understand what drives consumer behaviors in the physical world and how that impacts real-time foot traffic and sales. In this webinar, you will discover how to leverage location based intelligence to Inform, Activate, and Impact your next media campaign.
