Webinar Archive | Page 32 | MMA / Marketing + Media Alliance

Webinar Archive

The Journey to Achieve Multi-Touch Attribution (MTA) Success

The Journey to Achieve Multi-Touch Attribution (MTA) Success

Nov 19, 2019

The MMA Multi-Touch Attribution (MTA) Journey Map is the first end-to-end guide on how to launch a successful MTA initiative at your organization. In order to apply MTA with success, the MMA believes a methodical journey must be followed, with distinct stages and components. Using feedback gained through Marketing Attribution Think Tank (MATT) working groups, five distinct stages have been identified as part of the journey.

Watch Now
Joel Rubinson
How to Effectively Use Location Intelligence to Improve Customer Loyalty and Market Share

How to Effectively Use Location Intelligence to Improve Customer Loyalty and Market Share

Oct 29, 2019

Do you know what your customers do when they aren’t interacting with your company or how they engage with your competitors? Accurate location intelligence provides a 360-degree view of your customers’ and prospects’ behaviors, demographics, and where else they spend their money. Armed with these vital insights, industries of all types, including retailers, travel, hospitality, QSRs and more – can provide more personalized and relevant experiences.

Watch Now
David Bairstow Matt Tepper
The Journey from User Acquisition to Advocacy - CleverTap

The Journey from User Acquisition to Advocacy - CleverTap

Oct 23, 2019

Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of their lifecycle.In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.

Agenda:

Watch Now
Malay Harsh
How to stop wasting ad impressions: Holiday audience targeting guide for 2019

How to stop wasting ad impressions: Holiday audience targeting guide for 2019

Sep 17, 2019
Q4 is around the corner and holiday shopping is near. You’ve made your advertising list and you’ve checked it twice, but your campaign success depends on reaching the right audience at the right time. During this webinar, Cuebiq will share the latest research on consumer behaviors around holiday shopping and will take a deep dive into targeting the right audiences to drive them to the store.
 
Key Insights:
  • 2019 consumer shopping trends to capitalize on
Watch Now
Valentina Marastoni-Bieser
Mobile Marketing in 2019 and Beyond: Trends and Tips You Need to Know

Mobile Marketing in 2019 and Beyond: Trends and Tips You Need to Know

Sep 5, 2019

Join the MMA and App Annie for a live webinar focused on key trends in mobile and how you can optimize your mobile marketing programs to position your company for success. Leveraging 9 years of market-leading tenure and the industry’s most accurate, trusted and comprehensive mobile data, we will take you through the state of mobile marketing today, where it is going and how you can use mobile data to stand out from competitors and win with customers.

Key takeaways:

Watch Now
Danielle Levitas
How to Unlock Real-Time Relevance Everywhere

How to Unlock Real-Time Relevance Everywhere

Apr 30, 2019

Triple revenue growth by delivering better, not more, customer touches

Swrve’s Chief of Product Lisa Cleary will be joined by Judy Chan, Head of Marketing at Bluedot in the upcoming webinar to discuss how today’s global brands can deliver real-time relevant customer experiences, both on mobile and in real life, that lead to greater engagement, monetization and retention.

 

Key Takeaways:

Lisa Cleary Judy Chan
The Future of Customer Engagement: How Marketers Can Leverage Customer Lifecycle Management To Retain More Users

The Future of Customer Engagement: How Marketers Can Leverage Customer Lifecycle Management To Retain More Users

Apr 25, 2019

With more and more devices vying for your users attention, it has become imperative for marketers to build engagement strategies that resonate with their end consumer. Almitra Karnik, Head of Marketing, for Clevertap, will lead this webinar to help you gain a deep understanding of how managing the lifecycle of existing and potential customers helps brands bring relevant context to their conversations with them, enabling real-time interaction, with a view to building omnichannel experiences that really can scale. 

In this webinar, you will: 

Almitra Karnik

Pages