Webinar Archive

The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be -
1. Agile
2. Customer-centric
3.. Technology-enabled

Join leading industry market leaders and brand custodians as they dive into four key areas:
· Relevance of First-Party Data in post COVID scenario.
· Do you expect Digital Spending to increase post-COVID.

Watch the Webinar on YouTube here.

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

In a moment of crisis, brands can lead or they can retreat. At Teads, we have had a unique perspective into consumer behavior over the past few weeks. We have been taking a close look at what content consumers trust most, and how this translates to media performance and insights. Join us for a look at content consumption trends, pricing forecasts, and advertising strategies to help your brands take the lead and emerge stronger than ever.

Takeaways:

Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.