We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.
Move away from just user acquisition (having more first-time users) and focus on retention (having more loyal users). In this webinar, Supreet Kini, our senior customer success manager will give you essential tips on analyzing and monitoring the right elements to improve your retention rates for your mobile apps.
In this webinar, we will talk about:
Best metrics to measure retention and how to improve each of them
Industry-specific use cases
Providing customers with meaningful experiences that build trust and loyalty with your brand
The MMA Multi-Touch Attribution (MTA) Journey Map is the first end-to-end guide on how to launch a successful MTA initiative at your organization. In order to apply MTA with success, the MMA believes a methodical journey must be followed, with distinct stages and components. Using feedback gained through Marketing Attribution Think Tank (MATT) working groups, five distinct stages have been identified as part of the journey.
Do you know what your customers do when they aren’t interacting with your company or how they engage with your competitors? Accurate location intelligence provides a 360-degree view of your customers’ and prospects’ behaviors, demographics, and where else they spend their money. Armed with these vital insights, industries of all types, including retailers, travel, hospitality, QSRs and more – can provide more personalized and relevant experiences.
Wednesday, October 23, 2019 - 6:00am to 7:00am BST
Customer interactions and buying journeys are becoming increasingly complex. As a result, businesses looking to succeed need to determine how customers’ behavior and sentiment changes across different stages of their lifecycle.In this session, we try to explore how businesses should optimize the customer experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
Join the MMA, Hotels.com and Appsflyer for a live webinar on the state of the Mobile Ad Fraud in the EMEA region and learn how you can combat Ad Fraud to position your company for success.
Tuesday, September 17, 2019 - 2:00pm to 3:00pm EDT
Q4 is around the corner and holiday shopping is near. You’ve made your advertising list and you’ve checked it twice, but your campaign success depends on reaching the right audience at the right time. During this webinar, Cuebiq will share the latest research on consumer behaviors around holiday shopping and will take a deep dive into targeting the right audiences to drive them to the store.
Thursday, September 5, 2019 - 2:00pm to 3:00pm EDT
Join the MMA and App Annie for a live webinar focused on key trends in mobile and how you can optimize your mobile marketing programs to position your company for success. Leveraging 9 years of market-leading tenure and the industry’s most accurate, trusted and comprehensive mobile data, we will take you through the state of mobile marketing today, where it is going and how you can use mobile data to stand out from competitors and win with customers.
