At the dawn of the Internet of Things, we find ourselves connecting with the physical objects that surround us in our everyday lives. Marketing leaders must view IoT in new ways, as it brings what marketers love about the digital world - tracking, measurement, accountability, increased customer touch points - into the physical world.
Our senses have an undeniable influence on our perceptions. Brands have long known this – and are looking at what they can do next to engage with consumers. But how deep is that influence and how can marketers best leverage the human senses? In a recent study with IPG Media Labs, incorporating the sense of touch in advertising creates a halo effect that influences consumers to associate what they are feeling with brand attributes.
How Marketers Use Location Data: MMA Marketer Study
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight the data that revealed the following:
The recently released MMA research report, How Marketers Are Using Location Data - And the Road Ahead, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative. On the heals of that release, the MMA, in conjunction with the MRC, is releasing for public comment, the Location-Based Advertising Measurement Guidelines. The Public Comment period will run through the end of 2016, with final guidance expected in early 2017.
Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.
You will:
Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
Wednesday, December 14, 2016 - 2:00pm to 3:00pm EST
2016 Mobile Marketing Trends Report
The MMA, in partnership with Kantar Millward Brown, will present the latest trends in mobile marketing – what we’re seeing, what works, what’s missing, and where we go from here – as analyzed from a deep dive into the winning Cannes Lions and Global Smarties Awards campaigns from 2016.
