Webinar Sponsor:
Kayla Wilson
Head of Programmatic Partnerships, InMobi
Edric Chan
Director of Inventory Partnerships, The Trade Desk
85% of advertisers on the InMobi Exchange are leveraging rich media and video. Understanding the mobile-first creative best practices that leading DSP, The Trade Desk, and mobile in-app exchange network, InMobi, are bringing to market is crucial in order to apply them to your own mobile campaigns and reach mobile consumers successfully.
Topics covered:
- Mobile-first Rich Media: Shoppable Video, Location Based Creative, Gamification
- Mobile-first Video: Vertical, 360, End Cards & more
- Native advertising on mobile
- View-through attribution and ad specification best practices
