Webinar Archive

In an effort to frame the potential impact of the Apple IDFA (Identifier for Advertisers) changes (requiring a user’s opt in) with the upcoming release of iOS14, the MMA has brought together a panel of marketers and technology experts that will help you understand the potential implications to your business. As the mobile ecosystem continues to evolve into a cookie-less world with increased privacy laws, brands need to find new ways to attribute marketing spend, target consumers with creative personalization and find ways to mitigate the potential for increased fraud.

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

Overseeing the one of the largest marketing organizations globally comes with challenges and opportunities.

We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.

But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.

Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.