Seasoned marketer with 20 years of marketing and more than a decade of product development and senior management experience.
CXO level roles for more than 8 years.
Chief Marketing Officer/Chief Customer Officer, across
- Personal Care, Food and Financial services
- 12 countries and living in 4 of them in the last decade.
- Teams of more than 50 to 100+ marketing and product development professionals.
Chief Customer Officer at Income Insurance, from Mar’22 – current, and Chief Marketing Officer, Kraft Heinz, Asia, based on out of China from Dec 2019 to Mar’22.
Developed and launched more than 50+ products over the last decade across personal care (Vaseline Men face care, face wash and body lotions), food (Soy Sauces, Chili Sauces, Sardines, Canned Meat, Baby food) and insurance (life, personal accident, travel).
Led or influenced the development of more than 200+ marketing campaigns, spanning Indonesia, China, India, Singapore, Thailand, South Africa and other Asian markets.
Currently sits on the board of World Federation of Advertisers (WFA), APAC; MMA APAC and AAMS Singapore.
Extensive experience in effectiveness awards judging including Jury Chair duties for WARC Global Strategy, 2021; WARC Asian Strategy, 2022; Effie APAC, 2022; Effie Singapore, 2023 to 2025; MMA SMARTIES X Global, 2025 and MMA SMARTIES APAC, 2024
