Wednesday, October 14, 2020 - 11:00am to 12:00pm EDT
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
Framework Summary: New advertising framework connecting impressions and actions to drive profitable growth both short- and long-term
No doubt that internet penetration is at its highest growth rate in the past five years, with nearly half the traffic coming from mobile devices. Telco data is critical for marketeers as it can help brands to customise and effectively communicate with their target group through relevant engagement.
In an effort to frame the potential impact of the Apple IDFA (Identifier for Advertisers) changes (requiring a user’s opt in) with the upcoming release of iOS14, the MMA has brought together a panel of marketers and technology experts that will help you understand the potential implications to your business. As the mobile ecosystem continues to evolve into a cookie-less world with increased privacy laws, brands need to find new ways to attribute marketing spend, target consumers with creative personalization and find ways to mitigate the potential for increased fraud.
Wednesday, September 30, 2020 - 7:30am to 8:30am BST
At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.
Smartphones have become an integral part of our everyday lives and we spend more and more time with mobile devices. But mobile is not only a technical device, but more a usage behaviour. Consuming content on mobile devices is fundamentally different from desktop or traditional media. It is more individual, faster and more frequent.
Wednesday, September 23, 2020 - 8:00am to 9:00am CEST
We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.
But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.
Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.
Tuesday, September 22, 2020 - 7:30am to 8:30am BST
This webinar will cover the key findings for this year’s report* with comparisons to previous years.
Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.
· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.
· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement
