Wednesday, December 9, 2020 - 5:30am to 6:30am IST
The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.
Everyone knows that data is essential to modern marketing. But while companies around the world are investing in new marketing technologies to gather and manage customer data, they often find that these investments don’t accomplish much. One of the biggest challenges marketers face is not knowing what to track, measure, and the impact this has on their marketing strategy.
Tuesday, December 1, 2020 - 11:00am to 12:00pm EST
Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.
Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.
Framework Summary: Exclusive preview of a to-be-published book with new findings on brand growth.
Wednesday, November 25, 2020 - 7:30am to 8:30am GMT
Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming. We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming. Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time. We will discuss how mobile gaming is offeri
Wednesday, November 25, 2020 - 5:30am to 6:30am IST
This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.
You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.
With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:
Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.
This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.
With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.
