Webinar Archive

ConnectID enables sustained user recognition across the open web by matching to a persistent identifier, built on top of Verizon Media’s proprietary ID Graph. By leveraging consented data from direct consumer relationships across Verizon Media's owned and operated properties, ConnectID allows advertisers and publishers to drive deeper, more sustainable relationships with consumers.

In June of 2020, apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.

Today’s marketers are operating in a completely new environment.

• What long-held assumptions do today’s marketers need to throw out?

• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?

Join this webinar to hear the insights and solutions to these questions.

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.

This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Key highlights: