With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially.
Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance.
1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety
Thursday, February 24, 2022 - 2:00am to 3:00am WIB
The onset of the pandemic has changed consumer behaviour definitively across the globe. While some of these changes may not be new, the lockdowns have only further accelerated adoption of shifting behaviour. A transformation largely anchored by smartphones, this change is especially pronounced in the mobile first economy of Indonesia.
With this context, what does 2022’s Ramadan hold in store for Indonesians? What should brands and advertisers focus on this year? We bring in experts from across the ecosystem to discuss all this and more!
Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.
Beyond the rhetoric of Data being the new oil, this session will dig a level deeper on what's the data to collect - what the sources are and how do you make it actionable by breaking down the silos.
Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.
Thursday, November 18, 2021 - 11:00am to 12:00pm EST
The digital experience and digital advertising are getting a complete overhaul because of different expectations about privacy and regulations like GDPR in Europe and CCPA in California. What used to seem like the wild, wild, west of the internet, is now being met with regulations that are making brands rethink how they value, collect and handle consumer data.
As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.
Thursday, November 18, 2021 - 5:00am to 6:00am CET
In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing-experts in Germany. In this panel a group of marketing experts debates the framework of Dr. Dominique “Mike” Hanssens, the Distinguished Research Professor of Marketing at UCLA’s Anderson Graduate School of Management. Hanssens incorporates data science techniques to align marketing costs more closely with financial results. Hesays the company that does not innovate will see diminished return on marketing investment.
