Webinar Archive

Performance today = Right Audience + Right Algorithm

Oct 20, 2022 · APAC

The two common buzzwords in digital advertising are audience targeting and programmatic.

Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.

Key takeaways:

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CMO Roundtables on Growth - Data: Just when we figured out its value, is it getting too complicated to put to use?

Oct 18, 2022 · Global

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CMO Roundtables on Growth - Marketing Organization Design: How does Org contribute to growth?

Sep 13, 2022 · Global

MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

Sep 13, 2022 · Global

The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.

Winning the 2022 Festive Season with Optimal Media Strategies

Sep 7, 2022 · APAC

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:

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Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

Aug 10, 2022 · APAC

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

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CMO Roundtables on Growth - Creative: How do we leverage creativity in the age of digital and AI?

Jul 28, 2022 · Global

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Members Only

Marketing Attribution Think Tank Member Meeting: Q2 2022

Jun 22, 2022 · Global

Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:

Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.