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Webinar Archive

MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

MMA EMEA Webinar - There is no new normal: Data-driven marketing: the difference between ‘buy’ and ‘bye’

Sep 13, 2022 · Global

The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.

Caroline Harrison Philippa Snare Olivia O’Neil
Winning the 2022 Festive Season with Optimal Media Strategies

Winning the 2022 Festive Season with Optimal Media Strategies

Sep 7, 2022 · APAC

MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:

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Vijay Iyer Tushar Vyas Vipul Mathur +3
Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

Making Brands Shine Bright in 2022: Top Tips for Festive Marketing

Aug 10, 2022 · APAC

The much-awaited festive season in India is just around the corner, and we sense fireworks!

This is a time that presents exciting opportunities for both brands and consumers to connect with one another. But the competition is tough as many brands aim to capture their audience’s attention. This calls for innovation.

Take on a seamless, clutter-breaking way to reach your audience this festive season - and #LockTheirGlance.

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Devika Sharma J K Varshika Lucky Saini +2
Marketing Attribution Think Tank Member Meeting: Q2 2022
Members Only

Marketing Attribution Think Tank Member Meeting: Q2 2022

Jun 22, 2022 · Global

Watch a replay and download meeting materials from our 2022 Q2 Marketing Attribution Think Tank (MATT) meeting. In this meeting, covered a variety of updates, including:

  1. Shared key findings from our 2022 State of Attribution Benchmark Report. Discussed the latest trends and developments in the attribution space compared to past years and how you can apply to your business.

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Jill Inglis Vassilis Bakopoulos Joel Rubinson
Demystifying Brand Safety - Its Importance in Today's Evolving Ecosystem

Demystifying Brand Safety - Its Importance in Today's Evolving Ecosystem

Mar 30, 2022 · APAC

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

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Nachiket Deole Shalini Kumar Om Jha +3

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