In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.
Tuesday, October 26, 2021 - 11:00am to 12:00pm EDT
How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.
Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.
How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process
Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC
There’s no doubting that marketing has never been more exciting or more challenging:
Marketers are in a unique moment of time, with yesterday’s challenges becoming today’s opportunities. Whether improved transparency, frameworks to protect consumer and brand interests, or initiatives to support quality content, brands have an important role to play in creating and driving forward positive change.
But while we might agree on the destination, questions over how to get there remain: this session will tackle three key ones:
What practical steps could, and should, be taken to help build trust in our industry?
Thursday, October 14, 2021 - 5:00am to 6:00am CEST
Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together.
BritePool facilitates accurate identity targeting without third-party cookies and integrates all identity providers for total interoperability enabling advertisers to maximize reach across the AdTech ecosystem and realize true frequency caps for campaigns that span multiple ID providers, while delivering precise metrics associated with log-level delivery to all ad recipients and attribution.
Tuesday, September 28, 2021 - 11:00am to 11:45am EDT
From pandemic-caused chip shortages to the deprecation of ad tracking identifiers, there are no shortages of headwinds facing automotive marketers. But with such a heritage of innovation, how can the automotive industry continue to embrace new, agile digital advertising opportunities? Join IBM Watson Advertising's Mike Reed and Ali Gwin to learn how you can accelerate your digital creative with the power of AI technology.
Tuesday, September 28, 2021 - 7:30am to 8:30am BST
Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC
There’s no doubting that marketing has never been more exciting or more challenging:
Tuesday, September 28, 2021 - 6:30am to 7:30am IST
Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials
This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!
