Webinar Sponsor:
Stefanie Tannrath
CEO, Universal McCann Germany
Arne Kirchem
Media Director DACH & NORDICS, Unilever Deutschland Holding GmbH
Norman Wagner
Managing Director, Utiq
In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing-experts in Germany. Our third panel in the series - Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together. This panel aims to localise and apply recommendations to brands and businesses in Germany and across Europe.
If you’re a brand marketer and would like to become a speaker, apply here.
