India: Brand Safety - Imperative to Digital Commerce | MMA / Marketing + Media Alliance

India: Brand Safety - Imperative to Digital Commerce

Oct 28, 2021 APAC
Webinar Sponsor:
Geetanjali Bhattacharji Geetanjali Bhattacharji Founder & CEO, Glassbox Ventures
Dhiraj Gupta Dhiraj Gupta CTO & Founder, mFilterIt
Faisal Kawoosa Faisal Kawoosa Founder, TechARC
Karthik Shankar Karthik Shankar Head of Digital Trading, GroupM
Anushree Ghosh Anushree Ghosh General Manager & Head of Digital Marketing (Content, Data, Media and E comm growth), ITC Limited, Foods Division
Sulagna Kapoor Sulagna Kapoor Head of Marketing, mFilterIt
Moneka Khurana Moneka Khurana Country Head & BOD Member, MMA Global India

In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

To highlight the increasing significance of Brand Safety, MMA and mFilterIt unveil India’s first Brand Safety Report which captures the essence of the topic basis expert views of over 20 leading brand champions. The report highlights actionable insights on collectively promoting the significance of Brand Safety.

In this webinar, experts talk about how a safe brand has a competitive edge in selling online by creating a trustworthy environment in which engagements can thrive.