MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

Subscribe to Weekly Digest

Events

The State of Personalization

Tuesday, November 4, 2025 - 12:00pm to 1:00pm EST

CX / Customer Experience

Data

Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are pursuing personalization at scale—where it's working, where it's stuck, and what it takes to accelerate impact. Marketers report meaningful lifts from personalization, yet most programs still lean on manual execution and fragmented workflows. This session unpacks the reality behind the buzz and gives you a blueprint to move faster, smarter, and more profitably.

What You'll Learn

Region:

Global