Revolution Series

Breakthroughs in Audience Strategy: Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles™, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

Sep 25, 2024 Global

Christine Merlotti Media Manager, Audience & Data Governance, GM

Diego Vaccarezza VP Enterprise Media, CVS Health

Robert Spratlen SVP Marketing Acquisition and Campaign Services, Paramount

Joel Rubinson MMA MTA Expert & President, Rubinson Partners, Inc.

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles™, how it compares to other audience targeting approaches, and how it can help drive repeatable success.