Register for Mar 30-Apr 3, 2026 | MMA / Marketing + Media Alliance
MMA Members Exclusive

MMA’s Decoding AI for Marketers Training

VII: The Autonomous Marketing Era
Foundational training series that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises. The training is based on the MIT Press book, The AI Conundrum, authored by Rex Briggs & Caleb Briggs, presenters of the training.

5 Days / 1-Hour Lunch & Learn Sessions

Spend one week getting smart on Generative AI systems. Understand how these systems work as well as their strengths and weaknesses. All attendees of at least 4 of the 5 sessions will receive a certificate of completion.

Looking for the October 2025 on-demand videos? Click here.

 
73
NPS score

What people said:

“Really educational. Walked away feeling more confident about my knowledge on how AI works and the watchouts”

“Rex and Caleb broke the topic down into understandable real-life examples and how we might use AI in our day-to-day marketing work.”

“I learned a lot and it gave me ideas for how I might be able to apply it to my work.”

The 7-part series (since Fall 2023)

MMA’s Decoding AI for Marketers training evolves with the meteoric evolution of AI systems and tools. The recent March 30–April 3 marks the most significant rewrite and update of the content. Even if you completed a previous session, please join us again on-demand. We will issue new certificates for this session for everyone who participates in at least 4 of the 5 sessions.

I
Generative
AI Explosion
Nov 2023
On-demand
II
Multimodal
AI
Apr 2024
On-demand
III
AI in the
Workflow
Jul/Aug 2024
On-demand
IV
Reasoning
Revolution
Jan 2025
On-demand
V
AI Takes
Action
May 2025
On-demand
VI
Scaling: Pilot
→ Production
Oct 2025
On-demand
VII
Agentic
Era
Mar/Apr 2026
On-demand

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Download

AI Essentials - A Guide to Understanding and Applying AI for Marketers

A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
Learn More