Watch On-Demand | MMA / Marketing + Media Alliance
MMA Member Exclusive
MMA Members Exclusive

MMA’s Decoding AI for Marketers Training

II: The Multimodal Shift (Spring 2024)
MMA Member Exclusive: Foundational training series that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises. The training is based on the MIT Press book, The AI Conundrum, authored by Rex Briggs & Caleb Briggs, presenters of the training.

5 Days / 1-Hour Lunch & Learn Sessions



Spend one week getting smart on Generative AI systems. Understand how these systems work as well as their strengths and weaknesses. All attendees will receive a complimentary digital copy of The AI Conundrum and a certificate of completion.

73 NPS score

What people said:

“Really educational. Walked away feeling more confident about my knowledge on how AI works and the watchouts”

“Rex and Caleb broke the topic down into understandable real-life examples and how we might use AI in our day-to-day marketing work.”

“I learned a lot and it gave me ideas for how I might be able to apply it to my work.”