Top Advertisers Global 2025
Mondelez International
Overall rank
#3
Points
610.6
Awards won
58
Finalists
38
Best in Show
0
Gold
15
Silver
19
Bronze
24
Finalist
38
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #PlayWithEmAll-World’s 1st Ever Collectible Cookie | Oreo | Mondelez International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver |
| A Chance to win 4.56 Million by Doing Nothing | Cadbury | Mondelez International | Wavemaker | India | Short or Long Form Video | Smarties APAC | Finalist |
| Bournvita Presents Vitamin Dravid | Bournvita | Mondelez International | Wavemaker | India | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Creating Memories Never Clicked | Cadbury | Mondelez International | Wavemaker | India | Personalization | Brand Experience | AI-Driven Creative Excellence | Smarties APAC | Gold, Silver (2) |
| Halls: Cooler, Funnier, More Thai Than Ever! | Halls | Mondelez International | Wavemaker | Thailand | Personalization | Smarties APAC | Finalist |
| Kinh Do - The Tet That Made Us Family | Kinh Do | Mondelez International | Leo | Vietnam | Diversity and Inclusive Excellence | Smarties APAC | Bronze |
| Kinh Do Mooncake - Back to the Children | Kinh Do | Mondelez International | Leo | Vietnam | Short or Long Form Video | Smarties APAC | Gold |
| OREO - History In The Baking | Oreo | Mondelez International | Wavemaker | India | Real Time Marketing | Instant Impact / Promotion | Smarties APAC | Gold, Silver |
| OREO Coke: Unlock Bestie Mode | Oreo | Mondelez International | Wavemaker | Thailand | Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion | Smarties APAC | Silver, Bronze, Finalist |
| OREO Coke: Unlock Bestie Mode | Oreo | Mondelez International | GrabAds | Thailand | Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion | Smarties APAC | Silver, Bronze, Finalist |
| Milky Way Dunk | Oreo | Mondelez International | Leo | Indonesia | Social Media Marketing | Smarties APAC | Bronze |
| #PlayWithEmAll-World’s 1st Ever Collectible Cookie | Oreo | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Smarties India | Gold, Bronze (2) |
| A Chance to win 4.56 Million by Doing Nothing | Cadbury | Mondelez International | Wavemaker | India | Short or Long Form Video | Real Time Marketing | Brand Experience | Smarties India | Gold, Bronze, Finalist |
| Bournvita Presents Vitamin Dravid | Bournvita | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Personalization | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties India | Gold, Silver, Bronze, Finalist |
| Cadbury Dairy Milk #ThankYouFirstCoach | Cadbury | Mondelez International | Wavemaker | India | Social Media Marketing | Omnichannel Marketing | Smarties India | Silver, Bronze |
| Cadbury Fuse: The Hunger Hack for Gamers | Cadbury | Mondelez International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Creating Memories Never Clicked | Cadbury | Mondelez International | Wavemaker | India | Real Time Marketing | Omnichannel Marketing | Innovative Use of AI in Advertising | Smarties India | Silver (2), Bronze |
| Moving India Closer This Diwali | Cadbury | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Finalist |
| OREO - History In The Baking | Oreo | Mondelez International | Wavemaker | India | Instant Impact / Promotion | Smarties India | Silver |
| Redefining Gifting with Cadbury Studio | Cadbury | Mondelez International | Wavemaker | India | Product and / or Service Launch | Smarties India | Bronze |
| Turning Data Mine into Gold Mine: The Mdlz Way | Mondelēz International | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
| Unified Data, Unified Success: The Mdlz Full Funne | Mondelēz International | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Finalist |
| Usain-ing the Game: Lightning Strikes in Quick Com | Mondelēz International | Mondelez International | Wavemaker | India | Integrated E-commerce Innovation & Live Streaming | Smarties India | Bronze |
| Milky Way Dunk | Oreo | Mondelez International | Leo | Indonesia | Brand Experience | Social Media Marketing | Gaming, Gamification & E-Sports | Smarties Indonesia | Gold (2), Finalist |
| Kinh Do - The Tet That Made Us Family | Kinh Do | Mondelez International | LEO | Vietnam | Diversity and Inclusive Excellence | Smarties Vietnam | Finalist |
| Kinh Do Mooncake - Back to the Children | Kinh Do | Mondelez International | LEO | Vietnam | Brand Purpose / Activism | Social Impact Marketing | Smarties Vietnam | Silver, Finalist |
| Oreo Socola Pie: Your Feeling, Our Ad | Oreo | Mondelez International | LEO | Vietnam | AI-Driven Creative Excellence | Personalization | Smarties Vietnam | Silver, Bronze |
| Halls: Cooler, Funnier, More Thai Than Ever! | Halls | Mondelez International | Wavemaker | Thailand | Personalization | Smarties Thailand | Finalist |
| Oreo Coke: Unlock Bestie Mode | Oreo | Mondelez International | Wavemaker | Thailand | Future Forward Technology Marketing | Product and / or Service Launch | Real Time Marketing | Instant Impact / Promotion | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties Thailand | Gold (2), Bronze (2), Finalist (2) |
| Oreo Coke: Unlock Bestie Mode | Oreo | Mondelez International | GrabAds | Thailand | Future Forward Technology Marketing | Product and / or Service Launch | Real Time Marketing | Instant Impact / Promotion | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties Thailand | Gold (2), Bronze (2), Finalist (2) |
| OREO Crave: Don’t Hold Back Your Cravings | Oreo | Mondelez International | Wavemaker | Thailand | Real Time Marketing | Personalization | Smarties Thailand | Bronze, Finalist |
| XS Appeal: Turning a Candy into a Cultural Drop | Halls | Mondelez International | Wavemaker | Thailand | Brand Experience | Social Media Marketing | Smarties Thailand | Silver, Finalist |
| Olips - Win with the Holipsers | Olips | Mondelez International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
| Olips x AdCubes In-Scene Campaign | Olips | Mondelez International | Publicis Media | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Finalist |
| Beldent Masticlass | Beldent | Mondelez International | Digitas | Argentina | Marketing en Redes Sociales (Social Media Marketing) | Smarties LATAM | Bronze |
| A saga do Whatsapp | BIS | Mondelez International | DAVID | Brazil | Experiência de marca (Brand Experience) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) | Smarties Brazil | Bronze (2) |
| Chorrindo de felicidade | BIS | Mondelez International | DAVID | Brazil | Lançamento de produto e/ou serviço (Product and/or Service Launch) | Smarties Brazil | Silver |
| Lacta - Why wait until easter? | Lacta | Mondelez International | DAVID | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist |
| Páscoa Lacta 2025: Pra Que Esperar? | Lacta | Mondelez International | Brazil | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Silver | |
| Olips x AdCubes In-Scene Campaign | Olips | Mondelez International | Publicis Media | Turkey | AI-Powered Audience Engagement | AI-Powered Audience Engagement | Smarties MEA | Bronze, Finalist |
| Olips x AdCubes In-Scene Campaign | Olips | Mondelez International | AdCubes | Turkey | AI-Powered Audience Engagement | AI-Powered Audience Engagement | Smarties MEA | Bronze, Finalist |
| Cadbury Dairy Milk Mission Bars | Cadbury | Mondelez International | Spark Foundry | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist (2) |
| Cadbury Miniatures Diwali Stories | Cadbury | Mondelez International | Spark Foundry | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Bronze |
| Oreo "O" Collection | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Cross Digital Media Marketing | Social Media Marketing | WEB 3.0 Technologies Marketing | Smarties MENA | Silver, Finalist (2) |
| Oreo Agile Content | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Social Media Marketing | Smarties MENA | Finalist |
| Oreo Craveability | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Social Media Marketing | Smarties MENA | Finalist |
| Oreo X Monopoly | Oreo | Mondelez International | Saatchi & Saatchi | United Arab Emirates | Instant Impact / Promotion | Smarties MENA | Silver |
| The Ramadan Lunar Treats | Oreo | Mondelez International | Saatchi & Saatchi | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Real Time Marketing | Smarties MENA | Finalist (3) |
| How a UFO Cover-Up Sold Millions of Lunch Bars | Cadbury | Mondelez International | VML | South Africa | Creator / Influencer / Celebrity Marketing | Brand Experience | Social Media Marketing | Smarties South Africa | Gold (3) |
| Bournvita Presents Vitamin Dravid | Bournvita | Mondelez International | Wavemaker | India | Brand Experience | AI-Powered Audience Engagement | Smarties X | Finalist (2) |
| Kinh Do - The Tet That Made Us Family | Kinh Do | Mondelez International | LEO | Vietnam | Diversity and Inclusive Excellence | Smarties X | Finalist |
| Kinh Do Mooncake - Back to the Children | Kinh Do | Mondelez International | LEO | Vietnam | Social Impact Marketing | Smarties X | Finalist |