Top Advertisers Global 2025
Haleon
Overall rank
#12
Points
178.2
Awards won
15
Finalists
5
Best in Show
0
Gold
6
Silver
4
Bronze
5
Finalist
5
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bactroban (BaidoBang/百多邦): “A New Skin that Boosts Employability” | Bactroban | Haleon | Dentsu Creative | China | B.Marketing Impact | Smarties China | Silver |
| Fenbid: “Electronic Ibuprofen” | Fenbid | Haleon | Dentsu Creative | China | D.Emerging Tech Marketing | D.Emerging Tech Marketing | E.Creative | Smarties China | Gold (3) |
| Sensodyne: AI-Driven Performance & Brand Growth | Sensodyne | Haleon | GeTui | China | F.AI Marketing | Smarties China | Silver |
| Voltaren: “We Can Move Again” | Voltaren | Haleon | Dentsu Creative | China | B.Marketing Impact | B.Marketing Impact | Smarties China | Gold, Bronze |
| Relief with Care. Her Voice, Her Strength | Panadol | Haleon | Zenith | Taiwan | Social Media Marketing | Smarties APAC | Gold |
| Oral Health Matters: Purpose-Driven FMCG Shift | Sensodyne | Haleon | Zenith | India | Brand Purpose / Activism | Smarties India | Bronze |
| Oplan Balik Ngiti: Breaking Teeth Bias, One Smile | Polident | Haleon | Spark Foundry | Philippines | Diversity and Inclusive Excellence | Brand Purpose / Activism | Smarties Philippines | Gold, Bronze |
| Caiu? Doeu? CataflamPRO | CataflamPRO | Haleon | WMcCann | Brazil | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Smarties Brazil | Finalist |
| GEOVITAMINADOS OOH | Centrum | Haleon | WMcCann | Brazil | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Silver |
| Get Ready With Corega | Corega | Haleon | Publicis Le One | Brazil | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) | Smarties Brazil | Finalist |
| Limpa Placas | Sensodyne | Haleon | Publicis Le One | Brazil | Lançamento de produto e/ou serviço (Product and/or Service Launch) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Centrum - Wellness Hub | Centrum | Haleon | Publicis Media | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Finalist |
| Panadol Night - UAE never sleeps but you can | Panadol | Haleon | Publicis | United Arab Emirates | Small Budget, Big Impact | Smarties MENA | Silver |
| Sensodyne One Cafe | Sensodyne | Haleon | Publicis Media | United Arab Emirates | Product and / or Service Launch | Smarties MENA | Bronze |
| Sensodyne One Cafe | Sensodyne | Haleon | AKQA | United Arab Emirates | Product and / or Service Launch | Smarties MENA | Bronze |