Top Advertisers Global 2025
Procter & Gamble
Overall rank
#56
Points
38.1
Awards won
11
Finalists
14
Best in Show
0
Gold
1
Silver
5
Bronze
5
Finalist
14
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #StandUpForLearningGaps_P&G x Amazon Alexa | Procter & Gamble | Procter & Gamble | Starcom | India | Future Forward Technology Marketing | Smarties APAC | Finalist |
| #StandUpForLearningGaps_P&G x Amazon Alexa | Procter & Gamble | Procter & Gamble | Amazon Ads | India | Future Forward Technology Marketing | Smarties APAC | Finalist |
| GrabAds takes Head & Shoulders from Itch to Vital | Head & Shoulders | Procter & Gamble | Ambilhati | Indonesia | Product and / or Service Launch | Smarties APAC | Finalist |
| GrabAds takes Head & Shoulders from Itch to Vital | Head & Shoulders | Procter & Gamble | GrabAds | Indonesia | Product and / or Service Launch | Smarties APAC | Finalist |
| #StandUpForLearningGaps_P&G x Amazon Alexa | Procter & Gamble | Procter & Gamble | Starcom | India | Social Impact Marketing | Future Forward Technology Marketing | Smarties India | Finalist (2) |
| #StandUpForLearningGaps_P&G x Amazon Alexa | Procter & Gamble | Procter & Gamble | Amazon Ads | India | Social Impact Marketing | Future Forward Technology Marketing | Smarties India | Finalist (2) |
| Flipkart Ads x P&G: The Shiksha Story | Procter & Gamble | Procter & Gamble | Flipkart | India | Social Impact Marketing | Smarties India | Finalist |
| Goyah, Nge-he, Bokhe? Kalem Pake Helm! | Head & Shoulders | Procter & Gamble | EssenceMediacom | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| H&S Kalem Pake Helm | Head & Shoulders | Procter & Gamble | Ambilhati | Indonesia | Brand Experience | Smarties Indonesia | Bronze |
| BanaBak X Valorant Turnuva Entegrasyonu | BanaBak | Procter & Gamble | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| Banabak-Effortless Cashback Experience | BanaBak | Procter & Gamble | Hype | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Silver |
| Banabak-Effortless Cashback Experience | BanaBak | Procter & Gamble | Kaizen Technology | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Silver |
| Braunshop-Digitizing Offline Sales | Oral B | Procter & Gamble | Hype | Turkey | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Turkey | Bronze |
| Turning Offline Data and Receipts into Digital | BanaBak | Procter & Gamble | Hype | Turkey | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Turkey | Bronze |
| Turning Offline Data and Receipts into Digital | BanaBak | Procter & Gamble | Kaizen Technology | Turkey | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Turkey | Bronze |
| Yıldız Anneler Olimpiyat Projesi | Procter & Gamble | Procter & Gamble | Essencemediacom | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
| Gillette Venus: My Skin, My Way | Gillette | Procter & Gamble | WPP Media | South Africa | Personalization | Creator / Influencer / Celebrity Marketing | Brand Purpose / Activism | Social Impact Marketing | Instant Impact / Promotion | Smarties Sub-Saharan Africa | Gold, Silver (3), Bronze |
| #StandUpForLearningGaps_P&G x Amazon Alexa | Procter & Gamble | Procter & Gamble | Starcom | India | Future Forward Technology Marketing | Smarties X | Finalist |
| #StandUpForLearningGaps_P&G x Amazon Alexa | Procter & Gamble | Procter & Gamble | Amazon Ads | India | Future Forward Technology Marketing | Smarties X | Finalist |