MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Sony

Overall rank

#95

Points

21.2

Awards won

1

Finalists

2

Region
APAC
Best in Show 0
Gold 0
Silver 1
Bronze 0
Finalist 2

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
PlayStation “Perfect Player” — Cultural Resonance with Gen Z PlayStation Sony EssenceMediacom China A.Purpose Dirven marketing Smarties China Silver
Freedom at Midnight — Reigniting history SonyLiv Sony Unity Media India Omnichannel Marketing Smarties India Finalist
PlayStation’s Playful Rheinturm Takeover PlayStation Sony EssenceMediacom Germany Gaming, Gamification & E-Sports Smarties DACH Finalist