MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Telefonica

Overall rank

#52

Points

25.1

Awards won

5

Finalists

3

Region
Europe
Best in Show 1
Gold 3
Silver 1
Bronze 0
Finalist 3

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
O₂ – Moment Domination: Turning CRM into Culture O2 Telefonica Havas Media Germany Brand Experience | Real Time Marketing | Instant Impact / Promotion Smarties Europe Silver, Finalist (2)
Ludopatía Digital Telefonica Telefonica VML Argentina Best in Show | Marketing Omnicanal (Omnichannel Marketing) | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Impacto Social (Social Impact Marketing) | Data Insights / Contextual Marketing Smarties LATAM Best in Show, Gold (3), Finalist