MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Anheuser-Busch InBev

Overall rank

#36

Points

150.0

Awards won

8

Finalists

7

Region
Global
Best in Show 0
Gold 2
Silver 5
Bronze 1
Finalist 7

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Decí Fulbo Cerveza Quilmes Anheuser-Busch InBev Argentina Impacto Inmediato/Promoción (Instant Impact) | Marketing en Redes Sociales (Social Media Marketing) Smarties LATAM Gold, Bronze
Planes abandonados TaDa Delivery Anheuser-Busch InBev R/GA Argentina Experiencia de Marca (Brand Experience) | Customer Journey – Generación de Leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Uso Innovador de IA en Publicidad (Innovative Use of AI in Advertising) Smarties LATAM Silver (3)
Quilmes Rock Cerveza Quilmes Anheuser-Busch InBev Argentina Marketing Omnicanal (Omnichannel Marketing) | Experiencia de Marca (Brand Experience) Smarties LATAM Silver, Finalist
Battle of the billboards Castle Lite Anheuser-Busch InBev iProspect South Africa Product and / or Service Launch | Instant Impact / Promotion | Omnichannel Marketing Smarties South Africa Gold, Silver, Finalist
Castle Lite Extra Cold Quest Castle Lite Anheuser-Busch InBev dentsu South Africa South Africa Brand Experience Smarties South Africa Finalist
Castle Lite Extra Cold Quest Castle Lite Anheuser-Busch InBev Blue Robot South Africa Brand Experience Smarties South Africa Finalist
Weather Sponsorship Drives Contextual Relevance Castle Lite Anheuser-Busch InBev Vicinity Media South Africa Real Time Marketing | Omnichannel Marketing Smarties South Africa Finalist (2)
Drive Sharp South African Breweries Anheuser-Busch InBev Dentsu Performance South Africa Small Budget, Big Impact Smarties X Finalist