Top Advertisers Global 2025
Samsung
Overall rank
#10
Points
187.4
Awards won
16
Finalists
23
Best in Show
0
Gold
5
Silver
10
Bronze
1
Finalist
23
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| “AI” can AI | Samsung Galaxy | Samsung | Hakuhodo | Vietnam | Integrated E-commerce Innovation & Live Streaming | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist (3) |
| Galaxy AI Speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | Leo | Vietnam | Short or Long Form Video | Smarties APAC | Silver |
| Transforming E-sports into Performance Marketing | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| “AI” can AI | Samsung Galaxy | Samsung | Hakuhodo | Vietnam | Brand Experience | Customer (CX) / User Experience (UX) & Design | Social Media Marketing | Integrated E-commerce Innovation & Live Streaming | Omnichannel Marketing | Smarties Vietnam | Silver (2), Bronze, Finalist (2) |
| Galaxy AI Speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | LEO | Vietnam | Brand Purpose / Activism | Short or Long Form Video | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold, Finalist (2) |
| Galaxy AI Speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | Starcom | Vietnam | Brand Purpose / Activism | Short or Long Form Video | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Gold, Finalist (2) |
| The Samsung Galaxy AI Future Lab | Samsung Galaxy | Samsung | Starcom | Philippines | Brand Experience | Smarties Philippines | Finalist |
| Samsung Galaxy A Entry Mass Myanmar in Thailand | Samsung Galaxy | Samsung | Starcom | Thailand | Instant Impact / Promotion | Smarties Thailand | Finalist |
| Samsung Galaxy A Entry Mass Myanmar in Thailand | Samsung Galaxy | Samsung | mCanvas | Thailand | Instant Impact / Promotion | Smarties Thailand | Finalist |
| AI Inside - the Customer Engagement Booster | Samsung | Samsung | TRACK | Germany | AI-Powered Audience Engagement | Smarties Europe | Gold |
| Samsung Germany powers up their e-commerce | Samsung | Samsung | Publicis Media | Germany | Innovative Use of AI in Advertising | Smarties Europe | Finalist |
| Samsung Germany powers up their e-commerce | Samsung | Samsung | Microsoft | Germany | Innovative Use of AI in Advertising | Smarties Europe | Finalist |
| SAMSUNG MEMBERS - the LOYALTAINMENT Programm | Samsung | Samsung | TRACK | Germany | Customer Journey Marketing - Lead Generation / CRM | Small Budget, Big Impact | Smarties Europe | Silver, Finalist |
| AI Inside - the Customer Engagement Booster | Samsung | Samsung | TRACK | Germany | AI-Powered Audience Engagement | Smarties DACH | Silver |
| Samsung Germany powers up their e-commerce | Samsung | Samsung | Publicis Media | Germany | Innovative Use of AI in Advertising | Smarties DACH | Finalist |
| Samsung Germany powers up their e-commerce | Samsung | Samsung | Microsoft | Germany | Innovative Use of AI in Advertising | Smarties DACH | Finalist |
| SAMSUNG MEMBERS - the LOYALTAINMENT Programm | Samsung | Samsung | TRACK | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties DACH | Silver |
| Samsung Galaxy S25 Launch Communication | Samsung Galaxy | Samsung | Publicis | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Finalist |
| Samsung Odyssey Cup | Samsung | Samsung | Druid Creative Gaming | Brazil | Lançamento de produto e/ou serviço (Product and/or Service Launch) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties Brazil | Gold, Silver, Finalist |
| Galaxy AI speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | LEO | Vietnam | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties X | Silver, Finalist (2) |
| Galaxy AI speaks Vietnamese. Honor Viet Values. | Samsung Galaxy | Samsung | Starcom | Vietnam | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties X | Silver, Finalist (2) |
| Samsung_Decoding Doubt Selling Through | Samsung | Samsung | Starcom | Taiwan | Innovative Use of AI in Advertising | Smarties X | Gold |