MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Opella

Overall rank

#15

Points

142.0

Awards won

10

Finalists

22

Region
APAC
Best in Show 0
Gold 1
Silver 6
Bronze 3
Finalist 22

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Enterogermina - Debunking Probiotic Copycats Enterogermina Opella MullenLowe Mishra Vietnam Creator / Influencer / Celebrity Marketing Smarties APAC Bronze
Enterogermina - Debunking Probiotic Copycats Enterogermina Opella OMG Vietnam Creator / Influencer / Celebrity Marketing Smarties APAC Bronze
Good Morning Dulcolax Dulcolax Opella OMD Philippines Cross Digital Media Marketing Smarties APAC Finalist
Good Morning Dulcolax Dulcolax Opella OMD Philippines Cross Digital Media Marketing Smarties APAC Finalist
Gut Care, Everywhere with Enterogermina x GrabAds Enterogermina Opella OMG Vietnam O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Finalist
Gut Care, Everywhere with Enterogermina x GrabAds Enterogermina Opella GrabAds Vietnam O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Finalist
Lactacyd Baby x CoComelon Lactacyd Opella PHD Indonesia Product and / or Service Launch Smarties Indonesia Bronze
All-hands for Resilient Driver Community this Tet Pharmaton Opella OMG Vietnam Social Impact Marketing | Diversity and Inclusive Excellence Smarties Vietnam Finalist (2)
Gut Care, Everywhere with Enterogermina x GrabAds Enterogermina Opella OMG Vietnam O2O / New Retail / Innovative & New Tech Sales Channels Smarties Vietnam Silver
Gut Care, Everywhere with Enterogermina x GrabAds Enterogermina Opella GrabAds Vietnam O2O / New Retail / Innovative & New Tech Sales Channels Smarties Vietnam Silver
Lactacyd & CoComelon Reignite Bathtime across ASEA Lactacyd Opella OMG Vietnam Cross Digital Media Marketing | Creator / Influencer / Celebrity Marketing | Short or Long Form Video Smarties Vietnam Finalist (3)
Rescue Stomach Pain, Because EURO 2024 Must Go On! Phosphalugel Opella OMG Vietnam Data Insights / Contextual Marketing Smarties Vietnam Finalist
Buscopan Hinihigpitiyan MRT Takeover Buscopan Opella OMD Philippines Omnichannel Marketing | Creator / Influencer / Celebrity Marketing Smarties Philippines Silver, Finalist
Erceflora Be the Probiotic Erceflora Opella OMD Philippines Product and / or Service Launch Smarties Philippines Silver
Erceflora Be the Probiotic Erceflora Opella Wizard Philippines Product and / or Service Launch Smarties Philippines Silver
Good Morning Routines Dulcolax Opella OMD Philippines Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing Smarties Philippines Gold, Silver
Rappi Ads & Enterogermina: Ciencia y datos Enterogermina Opella Rappi Ads Colombia Marketing Omnicanal (Omnichannel Marketing) | O2O / Nuevo Retail / Canales de Venta Innovadores y Tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) Smarties LATAM Finalist (2)
Anti Murphy’s Law Toast Enterogermina Opella MRM Brazil Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist (2)
Anti Murphy’s Law Toast Enterogermina Opella WMcCann Brazil Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist (2)
Dores de Placa Dorflex Opella Publicis Brazil Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist (2)
Maximiza Minha Cadeira Dorflex Opella Druid Creative Gaming Brazil Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Gaming, gamificação e e-Sports (Gaming / Gamification & E-Sports) Smarties Brazil Finalist (2)
Adventure Awaits with Aspercreme & Tripadvisor Aspercreme Opella Havas Play US Short or Long Form Video Smarties North America Finalist