Top Advertisers Global 2025
L'Oréal
Overall rank
#13
Points
170.0
Awards won
19
Finalists
37
Best in Show
0
Gold
1
Silver
12
Bronze
6
Finalist
37
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | Wavemaker | Thailand | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | GrabAds | Thailand | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Performics | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver, Finalist (2) |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Amazon Ads | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver, Finalist (2) |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | Wavemaker | Thailand | Product and / or Service Launch | Smarties APAC | Finalist |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | GrabAds | Thailand | Product and / or Service Launch | Smarties APAC | Finalist |
| Maybelline-Alexa Interactive Beauty Experience | Maybelline | L'Oréal | Amazon Ads | India | Future Forward Technology Marketing | Smarties APAC | Finalist |
| MaybellinexWavemakerxmediasmart: CTV&Mobile Impact | Maybelline | L'Oréal | Wavemaker | India | Connected TV | Smarties APAC | Finalist |
| MaybellinexWavemakerxmediasmart: CTV&Mobile Impact | Maybelline | L'Oréal | mediasmart, powered by affle | India | Connected TV | Smarties APAC | Finalist |
| Bassi Vs Garnier Men Facewash | Garnier | L'Oréal | BBH | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Glamorous makeover of Gokuldham society | L'Oréal | L'Oréal | Wavemaker | India | Instant Impact / Promotion | Smarties India | Finalist |
| L’Oreal Transforms Ecommerce Targeting with AMC | L'Oréal | L'Oréal | Performics | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Performics | India | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver, Bronze (2) |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Amazon Ads | India | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver, Bronze (2) |
| Breakouts to Breakthrough: CeraVe’s Acne Mission | CeraVe | L'Oréal | Starcom | Vietnam | Integrated E-commerce Innovation & Live Streaming | Smarties Vietnam | Finalist |
| Garnier Micellar Pride : AI Personalised DOOH | Garnier | L'Oréal | Wavemaker | Thailand | Innovative Use of AI in Advertising | Smarties Thailand | Silver |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | Wavemaker | Thailand | Brand Experience | Omnichannel Marketing | Smarties Thailand | Finalist (2) |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | GrabAds | Thailand | Brand Experience | Omnichannel Marketing | Smarties Thailand | Finalist (2) |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | Wavemaker | Thailand | Product and / or Service Launch | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Finalist (2) |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | GrabAds | Thailand | Product and / or Service Launch | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Finalist (2) |
| CRACKING THE GEN Z CODE FOR A 3.7X SALES SURGE | L'Oréal | L'Oréal | Wavemaker | Germany | Cross Digital Media Marketing | Smarties DACH | Silver |
| How IRL Social Commerce melts Gen Z doubts | NYX Professional Makeup | L'Oréal | Wavemaker | Germany | Creator / Influencer / Celebrity Marketing | Smarties DACH | Silver |
| #KuaförümÖnerdiAldım | L'Oréal | L'Oréal | Publicis | Turkey | Social Media Marketing | Smarties Turkey | Silver |
| Instant Eraser Kapatıcı - O Gerçek Bir İkon | Maybelline | L'Oréal | McCann | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve Glycolic Gloss “Wanted” | L'Oréal | L'Oréal | Publicis | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve ile Yenilen | L'Oréal | L'Oréal | Publicis | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve Lucky Gift Box & Brand Day | L'Oréal | L'Oréal | Publicis | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| Maybelline Icon | Maybelline | L'Oréal | Publicis | Turkey | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Silver, Finalist |
| Tu brillo lo vale | L'Oréal | L'Oréal | Zenith | Argentina | O2O / Nuevo Retail / Canales de Venta Innovadores y Tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Comercio Electrónico Innovador Integrado y Transmisión en Vivo (Integrated E-commerce Innovation & Live Streaming) | Smarties LATAM | Finalist (2) |
| LOREAL LRP MELA B3 | L'Oréal | L'Oréal | Futuretech | United Arab Emirates | Gaming, Gamification & E-Sports | Programmatic | Smarties MENA | Finalist (2) |
| A Sky High Journey Through South African Skies | Maybelline | L'Oréal | The MediaShop | South Africa | Omnichannel Marketing | Smarties South Africa | Gold |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | Wavemaker | Thailand | Omnichannel Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Silver, Finalist |
| Lancôme x GrabAds: Breaking the Scent Barrier | Lancôme | L'Oréal | GrabAds | Thailand | Omnichannel Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Silver, Finalist |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Performics | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Smarties X | Bronze, Finalist |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Amazon Ads | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Smarties X | Bronze, Finalist |
| Maybelline-Alexa Interactive Beauty Experience | Maybelline | L'Oréal | Amazon Ads | India | Future Forward Technology Marketing | Smarties X | Finalist |
| The Final Copy of Ilon Specht | L'Oréal | L'Oréal | Beauty Co-Lab | US | Short or Long Form Video | Smarties X | Silver |