Top Advertisers Global 2025
Abdul Latif Jameel
Overall rank
#20
Points
204.7
Awards won
15
Finalists
22
Best in Show
0
Gold
4
Silver
4
Bronze
7
Finalist
22
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| AI Journey Design: Precision & Leads | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Innovative Use of AI in Advertising | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties MEA | Bronze (2), Finalist |
| NE.R.O. AI: Toyota’s Cookieless Precision Engine | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Data Insights / Contextual Marketing | Small Budget, Big Impact | Customer Journey Marketing - Lead Generation / CRM | Innovative Use of AI in Advertising | Smarties MEA | Silver, Bronze, Finalist (2) |
| Persona AI | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | AI-Powered Audience Engagement | Smarties MEA | Finalist |
| WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE. | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Gaming, Gamification & E-Sports | Integrated E-commerce Innovation & Live Streaming | Real Time Marketing | Smarties MENA | Gold, Finalist (2) |
| WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE. | Jameel Motorsport | Abdul Latif Jameel | Smartifai | Saudi Arabia | Gaming, Gamification & E-Sports | Integrated E-commerce Innovation & Live Streaming | Real Time Marketing | Smarties MENA | Gold, Finalist (2) |
| AI Journey Design: Precision & Leads | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Customer Journey Marketing - Lead Generation / CRM | Smarties KSA | Gold |
| NE.R.O. AI: Toyota’s Cookieless Precision Engine | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | Programmatic | Performance Marketing | Small Budget, Big Impact | Smarties KSA | Gold, Silver (3), Bronze (2) |
| Persona AI | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Cross Digital Media Marketing | Small Budget, Big Impact | AI-Powered Audience Engagement | Smarties KSA | Finalist (3) |
| Ramadan-Optimized Lead Gen: Toyota's Cultural CRM | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Customer Journey Marketing - Lead Generation / CRM | Smarties KSA | Finalist |
| Right Car. Right Context. Right Now | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Real Time Marketing | Smarties KSA | Finalist |
| Static to Streaming: Real-Time Media in Motion | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Real Time Marketing | Smarties KSA | Finalist |
| Toyota’s Data-Driven Ramadan Campaign with Empathy | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Data Insights / Contextual Marketing | Smarties KSA | Finalist |
| Toyota’s Storytelling Across Key Ramadan Moments | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Short or Long Form Video | Smarties KSA | Finalist |
| WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE. | Jameel Motorsport | Abdul Latif Jameel | Mediaplus | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Gaming, Gamification & E-Sports | Integrated Ecommerce Innovation & Live Streaming | Real Time Marketing | Smarties KSA | Bronze, Finalist (3) |
| WE DIDN’T ENTER ESPORTS. WE SET IT ON FIRE. | Jameel Motorsport | Abdul Latif Jameel | Smartifai | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Gaming, Gamification & E-Sports | Integrated Ecommerce Innovation & Live Streaming | Real Time Marketing | Smarties KSA | Bronze, Finalist (3) |