MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Government of China

Overall rank

#59

Points

34.6

Awards won

8

Finalists

9

Region
APAC
Best in Show 0
Gold 0
Silver 2
Bronze 6
Finalist 9

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
SAIC Audi Brand Refresh (“The Daniel Wu of Cars”) SAIC Audi Government of China PHD China C.Impact Media Smarties China Silver
Taiji Jizhi Cough Syrup: “Rapid Respiratory Care Plan” Taiji Group Chongqing Fuling Pharmaceutical Government of China Xiaomi Ads China D.Emerging Tech Marketing Smarties China Bronze
MGxIPGMediabrandsxmediasmart - Multi Screen Impact MG Motor Government of China IPG Mediabrands India Connected TV Smarties APAC Finalist
MGxIPGMediabrandsxmediasmart - Multi Screen Impact MG Motor Government of China mediasmart, powered by affle India Connected TV Smarties APAC Finalist
realme 'Hip-Hop'ped to 15% lift in consideration realme Government of China Amazon Ads India Creator / Influencer / Celebrity Marketing Smarties APAC Finalist
ICBC Sí: El poder del ‘sí’ con Iván de Pineda ICBC Argentina Government of China Don Argentina Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) Smarties LATAM Finalist
The Good Hacker ICBC Argentina Government of China VML Argentina Experiencia de Marca (Brand Experience) | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) Smarties LATAM Silver, Bronze, Finalist
YOY BANQUELO DIGITELLO ICBC Argentina Government of China Argentina Bajo Presupuesto, Gran Impacto (Small Budget, Big Impact Campaign) | Marketing en Redes Sociales (Social Media Marketing) | Uso Innovador de IA en Publicidad (Innovative Use of AI in Advertising) | Excelencia creativa impulsada por la IA (AI-Driven Creati Smarties LATAM Bronze (3), Finalist
YOY Meet & Play, Paren a los Yoyers ICBC Argentina Government of China Argentina Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Experiencia de Marca (Brand Experience) | Bajo Presupuesto, Gran Impacto (Small Budget, Big Impact Campaign) | Gaming/Gamification y E-Sports (Gaming / Smarties LATAM Bronze, Finalist (3)