MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Sabancı Holding

Overall rank

#8

Points

166.3

Awards won

12

Finalists

6

Region
Europe
Best in Show 0
Gold 6
Silver 6
Bronze 0
Finalist 6

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Building Data-Driven Loyalty: Web2App AI Journey CarrefourSA Sabancı Holding Publicis Turkey Data Insights / Contextual Marketing | AI-Powered Audience Engagement Smarties Europe Gold, Silver
Building Data-Driven Loyalty: Web2App AI Journey CarrefourSA Sabancı Holding Publicis Turkey Customer Journey Marketing - Lead Generation / CRM | Social Media Marketing | AI-Powered Audience Engagement | Data Insights / Contextual Marketing | Innovative Use of AI in Advertising Smarties Turkey Gold, Silver (2), Finalist (2)
CarrefourSA Bayilik CarrefourSA Sabancı Holding Publicis Turkey Customer Journey Marketing - Lead Generation / CRM Smarties Turkey Finalist
GHOST TOWN CarrefourSA Sabancı Holding Turkey Brand Purpose / Activism | Social Impact Marketing Smarties Turkey Gold (2)
Building Data-Driven Loyalty: Web2App AI Journey CarrefourSA Sabancı Holding Publicis Turkey Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation / CRM | Social Media Marketing | AI-Powered Audience Engagement | Data Insights / Con Smarties MEA Gold (2), Silver (3), Finalist (3)