MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Standard Bank Group

Overall rank

#35

Points

153.2

Awards won

11

Finalists

8

Region
Global
Best in Show 0
Gold 1
Silver 2
Bronze 8
Finalist 8

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Data Clean Room Standard Bank Standard Bank Group Rainmaker Media South Africa Data Insights / Contextual Marketing Smarties Sub-Saharan Africa Silver
Standard Bank Private "Live Wealthier" Campaign Standard Bank Standard Bank Group The Up&Up Group South Africa Product and / or Service Launch | Cross Digital Media Marketing | Short or Long Form Video | Brand Experience | Omnichannel Marketing Smarties Sub-Saharan Africa Bronze (3), Finalist (2)
Data Clean Room Standard Bank Standard Bank Group Rainmaker Media South Africa Data Insights / Contextual Marketing Smarties South Africa Silver
Double Deals on Junior Perks Standard Bank Standard Bank Group M&C Saatchi Abel South Africa Customer (CX) / User Experience (UX) & Design Smarties South Africa Finalist
Fraud is no Fairytale Standard Bank Standard Bank Group VML South Africa Brand Purpose / Activism | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Social Media Marketing Smarties South Africa Bronze (3), Finalist
School of Scam- #BeatTheScam Standard Bank Standard Bank Group South Africa Cross Digital Media Marketing | Social Media Marketing Smarties South Africa Bronze, Finalist
Spotify Track Your Racks Standard Bank Standard Bank Group M&C Saatchi Abel South Africa Customer (CX) / User Experience (UX) & Design Smarties South Africa Bronze
Standard Bank AI-Powered Music Ads Standard Bank Standard Bank Group M&C Saatchi Abel South Africa AI-Powered Audience Engagement | AI-Driven Creative Excellence Smarties South Africa Gold, Finalist
What would your money say about you? Standard Bank Standard Bank Group VML South Africa Social Impact Marketing Smarties South Africa Finalist
Data Clean Room Standard Bank Standard Bank Group Rainmaker Media South Africa Data Insights / Contextual Marketing Smarties X Finalist