Top Advertisers Global 2025
Mars
Overall rank
#20
Points
99.0
Awards won
11
Finalists
5
Best in Show
1
Gold
4
Silver
6
Bronze
0
Finalist
5
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Dove (Mars) CNY: “Passing on Sweet Fortune” | Dove Chocolate | Mars | EssenceMediacom | China | F.AI Marketing | Smarties China | Silver |
| Extra (Mars Wrigley) “Free-Chew Theatre” | Extra Gum | Mars | EssenceMediacom | China | C.Impact Media | Smarties China | Silver |
| Royal Canin | “Seeing · Rebirth” | Royal Canin | Mars | Xiaomi Ads | China | A.Purpose Dirven marketing | D.Emerging Tech Marketing | Smarties China | Gold (2) |
| Dove Passing Blessings on CNY | Dove Chocolate | Mars | EssenceMediacom | China | AI-Driven Creative Excellence | Smarties APAC | Finalist |
| M&M’s New Character “Purple” Launch | M&M's | Mars | EssenceMediacom | China | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| M&M’S: M&Memes | M&M's | Mars | TMRW Vietnam | Vietnam | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties Vietnam | Finalist (2) |
| Pedigree Caramelo | Pedigree | Mars | AlmapBBDO | Brazil | 0 | Propósito de marca / Ativismo (Brand Purpose / Activism) | Marketing com criadores / influenciadores / celebridades (Creator / Influencer / Celebrity Marketing) | Experiência de marca (Brand Experience) | Marketing de impacto social (Social Impact Mar | Smarties Brazil | Best in Show, Gold (2), Silver (2) |
| M&M’s New Character “Purple” Launch | M&M's | Mars | EssenceMediacom | China | Diversity and Inclusive Excellence | Smarties X | Finalist |
| Cesar and Tripadvisor Promote Dog Friendly Travel | Cesar | Mars | EssenceMediacom | US | Brand Experience | Cross Digital Media Marketing | Smarties North America | Silver (2) |