Top Advertisers Global 2025
adidas
Overall rank
#31
Points
70.9
Awards won
28
Finalists
16
Best in Show
0
Gold
5
Silver
14
Bronze
9
Finalist
16
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| adidas Originals “Stand Out Anyway” | adidas | adidas | EssenceMediacom | China | C.Impact Media | Smarties China | Bronze |
| Adidas adizero SS25 CAMPAIGN | adidas | adidas | EssenceMediacom | China | Omnichannel Marketing | Product and / or Service Launch | Smarties APAC | Gold, Bronze |
| SAMBADAY | adidas | adidas | EssenceMediacom | China | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver, Finalist |
| SUPERSTAR SS25 CAMPAIGN | adidas | adidas | EssenceMediacom | China | Omnichannel Marketing | Smarties APAC | Finalist |
| FENERBAHÇE x adidas İş Birliği Lansmanı 2025 | adidas | adidas | The Planner Co | Turkey | Brand Experience | Smarties Europe | Silver |
| adidas x FUT You Got This Tournament | adidas | adidas | EssenceMediacom | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| FENERBAHÇE x adidas İş Birliği Lansmanı 2025 | adidas | adidas | The Planner Co | Turkey | Brand Experience | Product and / or Service Launch | Smarties Turkey | Silver, Finalist |
| Predator Legend David Beckham in Istanbul | adidas | adidas | Zey Medya | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| FENERBAHÇE x adidas İş Birliği Lansmanı 2025 | adidas | adidas | The Planner Co | Turkey | Product and / or Service Launch | Brand Experience | Product and / or Service Launch | Smarties MEA | Silver, Bronze, Finalist |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | EssenceMediacom | Saudi Arabia | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Gold, Silver, Bronze |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | Smartifai | Saudi Arabia | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Gold, Silver, Bronze |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | EssenceMediacom | Saudi Arabia | Integrated E-commerce Innovation & Live Streaming | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization | Smarties MENA | Gold, Silver, Finalist (3) |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | Smartifai | Saudi Arabia | Integrated E-commerce Innovation & Live Streaming | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization | Smarties MENA | Gold, Silver, Finalist (3) |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | EssenceMediacom | Saudi Arabia | Personalization | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Product and / or Service Launch | Integrated Ecommerce Innovation & Live Streaming | Real Time Marketing | Smarties KSA | Silver (3), Bronze (2), Finalist (2) |
| Generative Commerce, Engineered by Adidas. | adidas | adidas | Smartifai | Saudi Arabia | Personalization | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Product and / or Service Launch | Integrated Ecommerce Innovation & Live Streaming | Real Time Marketing | Smarties KSA | Silver (3), Bronze (2), Finalist (2) |