Top Advertisers Global 2025
Bayer Group
Overall rank
#39
Points
4.0
Awards won
3
Finalists
9
Best in Show
0
Gold
1
Silver
1
Bronze
1
Finalist
9
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bepanthen® Eye Drops - game changer with one shot | Bepanthen | Bayer Group | EssenceMediacom | Germany | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Gaming, Gamification & E-Sports | Smarties Europe | Finalist (3) |
| Bepanthen® Eye Drops - game changer with one shot | Bepanthen | Bayer Group | EssenceMediacom | Germany | Social Media Marketing | Gaming, Gamification & E-Sports | Smarties DACH | Gold, Finalist |
| The Iberogast Comeback | Iberogast | Bayer Group | OLIVER | Germany | Cross Digital Media Marketing | Connected TV | Personalization | Smarties DACH | Bronze, Finalist (2) |
| Beyond the Orange Halo | Bayer | Bayer Group | MullenLowe | Brazil | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Smarties Brazil | Finalist |
| Zam-Buk Take Me Home | Zam-Buk | Bayer Group | Offlimit Communications | South Africa | Small Budget, Big Impact | Smarties South Africa | Finalist |
| Pain into Beauty | Bepanthen | Bayer Group | EssenceMediacom | Ukraine | Product and / or Service Launch | Short or Long Form Video | Smarties X | Silver, Finalist |