Top Advertisers Global 2025
Government of United Arab Emirates
Overall rank
#14
Points
265.6
Awards won
20
Finalists
36
Best in Show
0
Gold
2
Silver
10
Bronze
8
Finalist
36
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Breast Cancer Knows No Month | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Brand Purpose / Activism | Smarties MEA | Silver |
| It’s Not You, It’s Us | Emirates NBD | Government of United Arab Emirates | Publicis | United Arab Emirates | Instant Impact / Promotion | Short or Long Form Video | Smarties MEA | Finalist (2) |
| Report fraud, so fraudsters won’t survive | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Brand Purpose / Activism | Social Impact Marketing | Short or Long Form Video | Smarties MEA | Gold (2), Finalist |
| Ripple Effect | Emirates NBD | Government of United Arab Emirates | Liwa Advertising | United Arab Emirates | AI-Driven Creative Excellence | Smarties MEA | Finalist |
| Trust the experts | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Product and / or Service Launch | Smarties MEA | Finalist |
| 10 Million Smiles | Global Village | Government of United Arab Emirates | Magna | United Arab Emirates | Product and / or Service Launch | Smarties MENA | Finalist |
| Add-to-Bill by e&: Access & Payments Redefined | e& | Government of United Arab Emirates | United Arab Emirates | Customer Journey Marketing - Lead Generation / CRM | Smarties MENA | Bronze | |
| Ads That Chase the Moment, Not the Map | du | Government of United Arab Emirates | Smartifai | United Arab Emirates | Personalization | Smarties MENA | Finalist |
| AI Is in the Home | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | AI-Driven Creative Excellence | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Programmatic | Smarties MENA | Silver (2), Bronze, Finalist |
| AI Is in the Home | du | Government of United Arab Emirates | ArabyAds | United Arab Emirates | AI-Driven Creative Excellence | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Programmatic | Smarties MENA | Silver (2), Bronze, Finalist |
| Build Experiences With CTV | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Connected TV | Innovative Use of AI in Advertising | Smarties MENA | Finalist (2) |
| Build Experiences With CTV | du | Government of United Arab Emirates | ArabyAds | United Arab Emirates | Connected TV | Innovative Use of AI in Advertising | Smarties MENA | Finalist (2) |
| Cardverts | e& money | Government of United Arab Emirates | Saatchi & Saatchi | United Arab Emirates | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Personalization | Smarties MENA | Silver (2), Bronze, Finalist |
| Cardverts | e& money | Government of United Arab Emirates | Leo | United Arab Emirates | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Personalization | Smarties MENA | Silver (2), Bronze, Finalist |
| du - Back To School - Home Internet | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Bronze |
| du - Back To School - Home Internet | du | Government of United Arab Emirates | AdScholars | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Bronze |
| du: Data Powered Home Plan Campaign | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Programmatic | Smarties MENA | Finalist (2) |
| du: Data Powered Home Plan Campaign | du | Government of United Arab Emirates | Blis MENA | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Programmatic | Smarties MENA | Finalist (2) |
| e& GoChat | e& | Government of United Arab Emirates | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Finalist | |
| e& money Eidiya | e& money | Government of United Arab Emirates | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| e& Wider Web | e& | Government of United Arab Emirates | Initiative | United Arab Emirates | Diversity and Inclusive Excellence | Smarties MENA | Finalist |
| Flexi Is The New You | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Smarties MENA | Finalist (2) |
| Flexi Is The New You | du | Government of United Arab Emirates | ArabyAds | United Arab Emirates | Connected TV | Customer Journey Marketing - Lead Generation / CRM | Smarties MENA | Finalist (2) |
| Home to Seeing Differently | Meraas | Government of United Arab Emirates | Magna | United Arab Emirates | Social Impact Marketing | Smarties MENA | Finalist |
| Omourak Tayba | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | Small Budget, Big Impact | Smarties MENA | Finalist |
| Powering Sustainability, One Device at a Time | e& | Government of United Arab Emirates | United Arab Emirates | Social Impact Marketing | Smarties MENA | Bronze | |
| Report fraud, so fraudsters won’t survive | Emirates NBD | Government of United Arab Emirates | Leo | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Smarties MENA | Silver, Finalist |
| Social Synergy, Instant Sales | Jumeirah | Government of United Arab Emirates | Magna | United Arab Emirates | Real Time Marketing | Smarties MENA | Finalist |
| When Life Happens | Smiles by e& | Government of United Arab Emirates | Leo | United Arab Emirates | Instant Impact / Promotion | Smarties MENA | Finalist |
| When Life Happens | Smiles by e& | Government of United Arab Emirates | Saatchi & Saatchi | United Arab Emirates | Instant Impact / Promotion | Smarties MENA | Finalist |
| Your Data Speaks. The Agents Are Listening. | du | Government of United Arab Emirates | Mindshare | United Arab Emirates | AI-Powered Audience Engagement | Personalization | Smarties MENA | Finalist (2) |
| Your Data Speaks. The Agents Are Listening. | du | Government of United Arab Emirates | Smartifai | United Arab Emirates | AI-Powered Audience Engagement | Personalization | Smarties MENA | Finalist (2) |