MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2025

Government of Saudi Arabia

Overall rank

#17

Points

244.5

Awards won

26

Finalists

22

Region
Global
Best in Show 0
Gold 3
Silver 9
Bronze 14
Finalist 22

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Biban Pushing Limits: How Far Can AI Agents Go? Monshaat Government of Saudi Arabia Spex Media Saudi Arabia AI-Powered Audience Engagement Smarties MEA Finalist
Biban Pushing Limits: How Far Can AI Agents Go? Monshaat Government of Saudi Arabia Smartifai Saudi Arabia AI-Powered Audience Engagement Smarties MEA Finalist
Biban Pushing Limits: How Far Can AI Agents Go? Monshaat Government of Saudi Arabia Spex Media Saudi Arabia Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Innovative Use of AI in Advertising | Product and / or Service Launch | AI-Driven Creative Excellence | AI-Powered Audience Engagement Smarties MENA Silver (3), Bronze, Finalist (2)
Biban Pushing Limits: How Far Can AI Agents Go? Monshaat Government of Saudi Arabia Smartifai Saudi Arabia Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Innovative Use of AI in Advertising | Product and / or Service Launch | AI-Driven Creative Excellence | AI-Powered Audience Engagement Smarties MENA Silver (3), Bronze, Finalist (2)
Diriyah Season – TikTok Out of Phone Diriyah Season Government of Saudi Arabia UM United Arab Emirates WEB 3.0 Technologies Marketing Smarties MENA Finalist
Entertain Your Cultural Curiosity Diriyah Season Government of Saudi Arabia UM Saudi Arabia Cross Digital Media Marketing | Data Insights / Contextual Marketing Smarties MENA Bronze, Finalist
The PIF Effect Public Investment Fund Government of Saudi Arabia Mindshare Saudi Arabia Cross Digital Media Marketing | Brand Experience Smarties KSA Silver, Bronze
AI-Driven Precision Engagement for Alat Alat by PIF Government of Saudi Arabia Mindshare Saudi Arabia AI-Powered Audience Engagement Smarties KSA Bronze
AI-Driven Precision Engagement for Alat Alat by PIF Government of Saudi Arabia Promofix Saudi Arabia AI-Powered Audience Engagement Smarties KSA Bronze
Biban Pushing Limits: How Far Can AI Agents Go? Monshaat Government of Saudi Arabia Spex Media Saudi Arabia Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Brand Purpose / Activism | Product and / or Service Launch | Data Insights / Contextual Marketing | Brand Experience | AI-Powered Audience Engagement | AI-Driven Creativ Smarties KSA Silver, Bronze (2), Finalist (6)
Biban Pushing Limits: How Far Can AI Agents Go? Monshaat Government of Saudi Arabia Smartifai Saudi Arabia Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Brand Purpose / Activism | Product and / or Service Launch | Data Insights / Contextual Marketing | Brand Experience | AI-Powered Audience Engagement | AI-Driven Creativ Smarties KSA Silver, Bronze (2), Finalist (6)
Entertain Your Cultural Curiosity Diriyah Season Government of Saudi Arabia UM Saudi Arabia Cross Digital Media Marketing | Data Insights / Contextual Marketing Smarties KSA Gold, Bronze
Forever Revitalizing: The Algorithm of Attraction Royal Commission of AlUla Government of Saudi Arabia Zenith Saudi Arabia Data Insights / Contextual Marketing Smarties KSA Bronze
Lucid Gravity: CRM-Driven Lead Journey Lucid Motors Government of Saudi Arabia TRASE Saudi Arabia Customer Journey Marketing - Lead Generation / CRM Smarties KSA Finalist
National Housing Company (NHC) Marketing NHC Government of Saudi Arabia Saudi Arabia Omnichannel Marketing Smarties KSA Gold
Red Sea Global X Padi X STA Red Sea Global Government of Saudi Arabia Influencer Saudi Arabia Creator / Influencer / Celebrity Marketing Smarties KSA Bronze
SYNC | The Sync-ervention SYNC Government of Saudi Arabia Saudi Arabia Brand Purpose / Activism | Social Media Marketing | Social Impact Marketing Smarties KSA Gold, Bronze, Finalist