Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Global | 2604.0 |
| 2 | PepsiCo | Global | 1127.0 |
| 3 | Nestle | Global | 966.1 |
| 4 | Mondelez International | Global | 951.2 |
| 5 | The Coca-Cola Company | Global | 681.3 |
| 6 | McDonald's | Global | 408.6 |
| 7 | Government of Saudi Arabia | Global | 369.2 |
| 8 | Grab | Global | 347.1 |
| 9 | Reckitt | Global | 338.2 |
| 10 | L'Oréal | Global | 289.0 |
| 11 | Yum! Brands | Global | 278.9 |
| 12 | Heineken | Global | 277.5 |
| 13 | Alphabet | Global | 240.2 |
| 14 | Almarai | Global | 230.4 |
| 15 | Vodafone | Global | 224.9 |
| 16 | Mastercard | Global | 210.7 |
| 17 | Samsung | Global | 210.5 |
| 18 | BP | Global | 204.6 |
| 19 | Koç Holding | Global | 201.4 |
| 20 | Amazon | Global | 182.3 |
| 21 | Sanofi | Global | 181.0 |
| 22 | Eczacibasi Holding | Global | 177.3 |
| 23 | Grupo Boticário | Global | 169.1 |
| 24 | Pepkor | Global | 160.4 |
| 25 | The Ford Motor Company | Global | 156.6 |
| 26 | Abbott | Global | 156.1 |
| 27 | Procter & Gamble | Global | 153.9 |
| 28 | Miral Asset Management | Global | 152.9 |
| 29 | KIRKBI | Global | 137.6 |
| 30 | Shoprite Holdings | Global | 129.2 |
| 31 | Volkswagen Group | Global | 126.4 |
| 32 | Paragon Technology and Innovation | Global | 125.8 |
| 33 | Vingroup | Global | 124.7 |
| 34 | Ceconomy | Global | 122.0 |
| 34 | Dimes | Global | 122.0 |
| 36 | Turkish Airlines | Global | 117.7 |
| 37 | Government of United Arab Emirates | Global | 116.7 |
| 38 | Sony | Global | 113.4 |
| 39 | LC Waikiki | Global | 112.4 |
| 40 | Tiger Brands | Global | 112.2 |
| 41 | Shell | Global | 109.5 |
| 42 | Kimberly-Clark | Global | 105.4 |
| 43 | Anheuser-Busch InBev | Global | 104.8 |
| 44 | Sabancı Holding | Global | 104.7 |
| 45 | Anadolu Grubu | Global | 104.3 |
| 46 | Restaurant Brands International | Global | 104.3 |
| 47 | Suntory | Global | 103.0 |
| 48 | Britannia Industries | Global | 101.1 |
| 49 | Kraft Heinz Company | Global | 98.9 |
| 50 | Djarum | Global | 96.6 |
| 51 | Globe Telecom | Global | 96.1 |
| 52 | Bayer Group | Global | 95.2 |
| 53 | National Library Board | Global | 94.4 |
| 54 | Standard Bank Group | Global | 93.3 |
| 55 | Mercado Libre | Global | 92.6 |
| 56 | King Faisal Specialist Hospital & Research Centre | Global | 92.2 |
| 57 | MultiChoice | Global | 92.1 |
| 58 | STC Group | Global | 92.1 |
| 59 | Orange | Global | 91.6 |
| 60 | Haleon | Global | 88.0 |
| 61 | ThaiBev | Global | 86.0 |
| 62 | Long COVID Europe | Global | 85.4 |
| 63 | Government of Vietnam | Global | 85.3 |
| 65 | Deutsche Telekom | Global | 84.8 |
| 64 | ITC | Global | 84.8 |
| 67 | Landmark Group | Global | 80.4 |
| 66 | Versuni | Global | 80.4 |
| 68 | Allianz | Global | 80.3 |
| 71 | Clifford Regenbaum | Global | 80.2 |
| 70 | Saudi Esports Federation | Global | 80.2 |
| 69 | TFG Limited | Global | 80.2 |
| 72 | Government of Oman | Global | 76.4 |
| 73 | Tencent | Global | 75.6 |
| 74 | Aditya Birla Group | Global | 75.4 |
| 75 | Telstra | Global | 74.4 |
| 76 | eBay | Global | 73.2 |
| 77 | Beiersdorf | Global | 72.4 |
| 78 | L'Enfant Bleu | Global | 71.6 |
| 79 | Intel | Global | 71.3 |
| 80 | adidas | Global | 69.1 |
| 81 | Telefonica | Global | 68.8 |
| 82 | Boyner Holding | Global | 68.5 |
| 83 | PT Sasa Inti | Global | 68.4 |
| 84 | Government of Singapore | Global | 66.1 |
| 85 | Diageo | Global | 65.9 |
| 86 | VPBank | Global | 64.9 |
| 87 | Government of Argentina | Global | 64.7 |
| 88 | Danone | Global | 64.5 |
| 89 | Qualcomm | Global | 64.2 |
| 90 | ByteDance | Global | 64.1 |
| 91 | Suzuki | Global | 60.2 |
| 92 | Al Tayer Group | Global | 60.1 |
| 93 | Government of China | Global | 57.6 |
| 94 | Hyatt | Global | 57.3 |
| 95 | Government of Ukraine | Global | 56.7 |
| 96 | Toyota Motor Corporation | Global | 56.6 |
| 97 | Pernod Ricard | Global | 56.5 |
| 98 | Ferrero International | Global | 55.0 |
| 99 | Income Insurance | Global | 53.2 |
| 100 | Otsuka Holdings | Global | 52.3 |
| 102 | Colgate-Palmolive Company | Global | 52.1 |
| 101 | Mobily | Global | 52.1 |
| 103 | Kuaishou | Global | 51.3 |
| 104 | PetPace | Global | 50.0 |
| 105 | Berjaya Corporation | Global | 48.1 |
| 105 | JG Summit Holdings | Global | 48.1 |
| 107 | Haidilao | Global | 47.1 |
| 108 | Saudi German Health | Global | 47.1 |
| 109 | Mars | Global | 47.0 |
| 110 | Geely | Global | 46.7 |
| 111 | Starbucks | Global | 46.6 |
| 112 | Tata Group | Global | 46.0 |
| 113 | Matsmart | Global | 45.4 |
| 114 | Dream Sports | Global | 44.8 |
| 115 | Activision Blizzard | Global | 44.4 |
| 116 | Itau Unibanco | Global | 44.3 |
| 117 | Anghami | Global | 44.2 |
| 117 | Dosy | Global | 44.2 |
| 119 | Paramount Global | Global | 44.1 |
| 120 | Black & Abroad | Global | 43.2 |
| 120 | Warner Bros. Discovery | Global | 43.2 |
| 122 | Biostime Pharmaceuticals | Global | 42.7 |
| 122 | Jian Ai Elderly Charity Center | Global | 42.7 |
| 124 | Nike | Global | 42.3 |
| 125 | Migros Ticaret A.Ş | Global | 41.6 |
| 125 | Schwarz Gruppe | Global | 41.6 |
| 127 | ASDRA | Global | 40.5 |
| 128 | Deutsche Bahn | Global | 40.4 |
| 131 | Mães da Sé | Global | 40.3 |
| 130 | Mashreq | Global | 40.3 |
| 132 | Salim Group | Global | 40.3 |
| 129 | Stellantis | Global | 40.3 |
| 135 | GMG | Global | 40.2 |
| 133 | Perfetti Van Melle | Global | 40.2 |
| 135 | Skechers | Global | 40.2 |
| 134 | Yıldız Holding | Global | 40.2 |
| 137 | Geewiz | Global | 40.1 |
| 140 | Government of Qatar | Global | 40.1 |
| 140 | LÖSEV | Global | 40.1 |
| 137 | Microsoft | Global | 40.1 |
| 142 | Nando's | Global | 40.1 |
| 139 | Osotspa | Global | 40.1 |
| 142 | The Robinson Group | Global | 40.1 |
| 144 | FWD Group | Global | 40.0 |
| 145 | Saudi Telecom Company | Global | 40.0 |
| 146 | Branca International | Global | 36.4 |
| 147 | Titan Company Limited | Global | 36.3 |
| 148 | Renault | Global | 36.1 |
| 149 | Zorlu Holding | Global | 36.0 |
| 150 | Church & Dwight | Global | 35.9 |
| 151 | Anzen Health | Global | 35.0 |
| 152 | FOTILE | Global | 34.8 |
| 153 | HP Inc. | Global | 34.7 |
| 154 | FILA | Global | 34.2 |
| 154 | Itochu | Global | 34.2 |
| 156 | Government of Australia | Global | 33.9 |
| 157 | Unicharm | Global | 33.5 |
| 158 | Nippon Paint | Global | 33.0 |
| 161 | Arla Foods | Global | 32.2 |
| 161 | AvaTrade | Global | 32.2 |
| 161 | Government of Egypt | Global | 32.2 |
| 160 | Kenvue | Global | 32.2 |
| 159 | Kino | Global | 32.2 |
| 164 | Intralot | Global | 32.1 |
| 165 | Dentsu | Global | 32.0 |
| 166 | Robert Bosch Stiftung | Global | 31.8 |
| 167 | Network18 | Global | 30.7 |
| 168 | Privateer | Global | 28.8 |
| 169 | AT&T | Global | 28.3 |
| 171 | HDFC Bank | Global | 28.3 |
| 170 | Visa | Global | 28.3 |
| 175 | BRF | Global | 28.2 |
| 172 | Ezaki Glico | Global | 28.2 |
| 172 | Godrej Group | Global | 28.2 |
| 172 | Ultrajaya | Global | 28.2 |
| 176 | First Abu Dhabi Bank | Global | 28.1 |
| 177 | Capitec Bank | Global | 28.0 |
| 177 | SPAR Austria AG | Global | 28.0 |
| 179 | Sumsub | Global | 26.6 |
| 180 | Bank of America | Global | 25.9 |
| 181 | Synear | Global | 25.6 |
| 181 | Yili Group | Global | 25.6 |
| 183 | Estee Lauder Companies | Global | 25.1 |
| 184 | Government of Indonesia | Global | 25.0 |
| 185 | Sosro | Global | 25.0 |
| 186 | Hiki | Global | 24.3 |
| 187 | Modo | Global | 24.3 |
| 188 | Aldi | Global | 24.2 |
| 189 | MD Entertainment | Global | 24.2 |
| 189 | MidPlaza Holding | Global | 24.2 |
| 192 | Ak Gida | Global | 24.1 |
| 194 | Central Group | Global | 24.1 |
| 197 | Evyap | Global | 24.1 |
| 198 | IHG Hotels & Resorts | Global | 24.1 |
| 194 | Mitsubishi Group | Global | 24.1 |
| 193 | Spotify | Global | 24.1 |
| 194 | Thai Life Insurance | Global | 24.1 |
| 191 | Türkiye İş Bankası | Global | 24.1 |
| 200 | Indochina Capital | Global | 24.0 |
| 199 | The Beverage Company | Global | 24.0 |
| 201 | Zain | Global | 24.0 |
| 202 | Government of USA | Global | 22.3 |
| 203 | Campbell Soup Company | Global | 21.6 |
| 204 | CT Corp | Global | 20.1 |
| 204 | PT Super Wahana Techno | Global | 20.1 |
| 206 | Absa Group | Global | 20.0 |
| 206 | BMW | Global | 20.0 |
| 206 | Sasol | Global | 20.0 |
| 209 | AkzoNobel | Global | 17.7 |
| 209 | Far EasTone | Global | 17.7 |
| 211 | Ally Financial | Global | 17.3 |
| 211 | Progressive Insurance | Global | 17.3 |
| 213 | Cotti Coffee | Global | 17.1 |
| 213 | JD.com | Global | 17.1 |
| 213 | Meituan | Global | 17.1 |
| 213 | Xiaohongshu | Global | 17.1 |
| 217 | Meta | Global | 16.7 |
| 218 | Bombay Shaving Company | Global | 16.2 |
| 218 | Hero Motors Company | Global | 16.2 |
| 218 | Levi Strauss & Co. | Global | 16.2 |
| 223 | Merlin Entertainments | Global | 16.2 |
| 223 | REWE Group | Global | 16.2 |
| 218 | Sun Pharma | Global | 16.2 |
| 218 | Swiggy | Global | 16.2 |
| 226 | Bank Jago | Global | 16.1 |
| 231 | FrieslandCampina | Global | 16.1 |
| 226 | Ooredoo | Global | 16.1 |
| 226 | PT Genero Pharmaceuticals | Global | 16.1 |
| 226 | Red Bell | Global | 16.1 |
| 226 | Sofina | Global | 16.1 |
| 225 | Tupinambá Energia | Global | 16.1 |
| 232 | Charoen Pokphand Group | Global | 16.0 |
| 232 | Meiji Holdings | Global | 16.0 |
| 234 | RE/MAX | Global | 16.0 |
| 235 | Vinamilk | Global | 16.0 |
| 236 | National Trades Union Congress | Global | 13.3 |
| 237 | Kia Motors | Global | 13.2 |
| 238 | General Mills | Global | 13.0 |
| 238 | Morgan Stanley | Global | 13.0 |
| 241 | Glico | Global | 12.6 |
| 240 | Kao Corporation | Global | 12.6 |
| 242 | Lenovo | Global | 12.5 |
| 247 | Al-Futtaim Group | Global | 12.1 |
| 246 | Axis Bank | Global | 12.1 |
| 247 | BYD | Global | 12.1 |
| 245 | ExxonMobil | Global | 12.1 |
| 251 | Garudafood | Global | 12.1 |
| 249 | Government of Brazil | Global | 12.1 |
| 243 | HSBC | Global | 12.1 |
| 243 | Netflix | Global | 12.1 |
| 251 | PZ Cussons | Global | 12.1 |
| 250 | SC Johnson & Son | Global | 12.1 |
| 257 | Acecook | Global | 12.0 |
| 253 | Eti | Global | 12.0 |
| 253 | Garanti BBVA | Global | 12.0 |
| 256 | Sanlam | Global | 12.0 |
| 253 | Tavuk Dünyası | Global | 12.0 |
| 258 | The Walt Disney Company | Global | 8.9 |
| 259 | Mobile Premier League | Global | 8.6 |
| 259 | National Football League | Global | 8.6 |
| 261 | ECOVACS | Global | 8.5 |
| 261 | Healthcare Co., Ltd | Global | 8.5 |
| 261 | Jahwa | Global | 8.5 |
| 261 | Lee Kum Kee | Global | 8.5 |
| 261 | Mengniu Dairy Group | Global | 8.5 |
| 261 | VIPShop | Global | 8.5 |
| 261 | Xiaomi Corp. | Global | 8.5 |
| 261 | YiGuTechnology | Global | 8.5 |
| 269 | Big C | Global | 8.4 |
| 270 | Associated British Foods | Global | 8.3 |
| 270 | Brand USA | Global | 8.3 |
| 270 | ITV | Global | 8.3 |
| 282 | Astra International | Global | 8.1 |
| 282 | Blue Sphere | Global | 8.1 |
| 282 | Bluebird Group | Global | 8.1 |
| 282 | DBS Bank | Global | 8.1 |
| 273 | Edgewell Personal Care | Global | 8.1 |
| 282 | Edita Food Industries | Global | 8.1 |
| 282 | Eigerindo MPI | Global | 8.1 |
| 280 | Government of Turkey | Global | 8.1 |
| 273 | GSK | Global | 8.1 |
| 275 | Himalaya Global Holdings | Global | 8.1 |
| 278 | IKEA | Global | 8.1 |
| 278 | Lufthansa | Global | 8.1 |
| 275 | MakeMyTrip | Global | 8.1 |
| 275 | Matter | Global | 8.1 |
| 281 | Pandurata Alimentos | Global | 8.1 |
| 282 | Tolaram Group | Global | 8.1 |
| 282 | WeLab | Global | 8.1 |
| 297 | Akbank | Global | 8.0 |
| 306 | Almajdouie Holding | Global | 8.0 |
| 297 | Association Familiale Mulliez | Global | 8.0 |
| 303 | CANAL+ | Global | 8.0 |
| 306 | CEC Entertainment | Global | 8.0 |
| 294 | Government of Thailand | Global | 8.0 |
| 294 | Green Spot Company | Global | 8.0 |
| 297 | HAYTAP | Global | 8.0 |
| 294 | Hong Kong Tourism Board | Global | 8.0 |
| 306 | IFFCO Group | Global | 8.0 |
| 292 | John Deere | Global | 8.0 |
| 291 | Karaca | Global | 8.0 |
| 297 | LVMH | Global | 8.0 |
| 306 | MiSK Foundation | Global | 8.0 |
| 301 | MTN Group | Global | 8.0 |
| 290 | Nissan | Global | 8.0 |
| 303 | Sarig Electric | Global | 8.0 |
| 292 | Upstream | Global | 8.0 |
| 303 | Vietjet Air | Global | 8.0 |
| 301 | Walmart | Global | 8.0 |
| 310 | Chan Luu | Global | 5.0 |
| 310 | Johnson & Johnson | Global | 5.0 |
| 312 | Government of India | Global | 4.4 |
| 312 | Red Bull | Global | 4.4 |
| 312 | Saigon Eye Hospital | Global | 4.4 |
| 312 | Tan Hiep Phat Beverage Group | Global | 4.4 |
| 312 | Torrent Group | Global | 4.4 |
| 312 | Wrigley | Global | 4.4 |
| 318 | Humana | Global | 4.3 |
| 318 | Kansas City Royals | Global | 4.3 |
| 318 | Mast-Jägermeister | Global | 4.3 |
| 318 | True Software Scandinavia AB | Global | 4.3 |
| 318 | Wellstar Health System | Global | 4.3 |
| 323 | JAB Holding Company | Global | 4.2 |
| 342 | AIA | Global | 4.0 |
| 351 | Aksoy Group | Global | 4.0 |
| 331 | ARTE | Global | 4.0 |
| 337 | Banco Bradesco | Global | 4.0 |
| 351 | Bank Audi | Global | 4.0 |
| 351 | BitHero | Global | 4.0 |
| 324 | Cargill | Global | 4.0 |
| 362 | Centre for Analytics and Behavioural Change | Global | 4.0 |
| 324 | Chhanv Foundation | Global | 4.0 |
| 337 | Cimed | Global | 4.0 |
| 351 | Çizmeci Gıda | Global | 4.0 |
| 342 | DKT International | Global | 4.0 |
| 342 | ERHA | Global | 4.0 |
| 342 | Fast Retailing | Global | 4.0 |
| 331 | Fastic | Global | 4.0 |
| 337 | General Motors | Global | 4.0 |
| 342 | Gudang Garam | Global | 4.0 |
| 324 | H&M Group | Global | 4.0 |
| 351 | Henkel | Global | 4.0 |
| 335 | Hepsiburada | Global | 4.0 |
| 342 | Hewlett Packard Enterprise | Global | 4.0 |
| 337 | Hospital Israelita Albert Einstein | Global | 4.0 |
| 331 | InfectoPharm | Global | 4.0 |
| 324 | Info Edge | Global | 4.0 |
| 351 | ING Group | Global | 4.0 |
| 342 | iNova Pharmaceuticals | Global | 4.0 |
| 337 | Instituto Mulher em Construção | Global | 4.0 |
| 371 | Jollibee Foods Corporation | Global | 4.0 |
| 351 | Kallassi Group | Global | 4.0 |
| 335 | Kamal Osman Jamjoom Group | Global | 4.0 |
| 371 | Kasikornbank | Global | 4.0 |
| 324 | Kellanova | Global | 4.0 |
| 351 | Kız Başına | Global | 4.0 |
| 324 | Kotak Mahindra Bank | Global | 4.0 |
| 371 | Marico | Global | 4.0 |
| 351 | Mercedes-Benz Group | Global | 4.0 |
| 365 | Metro Pacific Investments | Global | 4.0 |
| 324 | Motilal Oswal | Global | 4.0 |
| 365 | Natura &Co | Global | 4.0 |
| 342 | OCBC Bank | Global | 4.0 |
| 365 | Personal Collection | Global | 4.0 |
| 365 | Rebisco | Global | 4.0 |
| 362 | SA Rugby | Global | 4.0 |
| 351 | South Beach Skin Care | Global | 4.0 |
| 365 | The Hershey Company | Global | 4.0 |
| 365 | UnionBank | Global | 4.0 |
| 371 | Viet Thai International | Global | 4.0 |
| 350 | Wego | Global | 4.0 |
| 362 | WPP | Global | 4.0 |
| 331 | Yakult Honsha | Global | 4.0 |
| 351 | Yataş | Global | 4.0 |