Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Unilever | UK | Global | 1600.1 |
| 2 | PepsiCo | USA | Global | 340.3 |
| 3 | Procter & Gamble | USA | Global | 262.7 |
| 4 | Aditya Birla Group | India | Global | 256.3 |
| 5 | Mondelēz International | USA | Global | 226.6 |
| 6 | The Coca-Cola Company | USA | Global | 226.1 |
| 7 | Yili Group | China | Global | 225.7 |
| 8 | Bayer Group | Germany | Global | 225.2 |
| 9 | McDonald's | USA | Global | 224.3 |
| 10 | L'Oréal | France | Global | 203.4 |
| 11 | The Ford Motor Company | USA | Global | 201.1 |
| 12 | Nestlé | Switzerland | Global | 198.0 |
| 13 | Alphabet | USA | Global | 191.3 |
| 14 | Yum! Brands | USA | Global | 187.3 |
| 15 | Samsung | South Korea | Global | 169.9 |
| 16 | Heineken | Netherlands | Global | 146.8 |
| 17 | Reckitt | UK | Global | 143.8 |
| 18 | Tiger Brands | South Africa | Global | 142.6 |
| 19 | Anheuser-Busch InBev | Belgium | Global | 120.9 |
| 20 | BP | UK | Global | 118.1 |
| 21 | Restaurant Brands International | Canada | Global | 107.5 |
| 22 | Ally | USA | Global | 105.8 |
| 23 | Vodafone | UK | Global | 100.2 |
| 24 | GlaxoSmithKline | UK | Global | 99.9 |
| 25 | Swiggy | India | Global | 98.1 |
| 26 | Kimberly-Clark | USA | Global | 92.6 |
| 26 | L'Enfant Bleu | France | Global | 92.6 |
| 28 | Almarai | Saudi Arabia | Global | 88.7 |
| 29 | General Motors | USA | Global | 85.4 |
| 30 | Guangzhou Pharmaceutical Group | China | Global | 83.9 |
| 31 | Dimes | Turkey | Global | 82.7 |
| 32 | Koç Holding | Turkey | Global | 82.4 |
| 33 | RAKBANK | United Arab Emirates | Global | 80.7 |
| 34 | Beijing Xiaoju Technology | China | Global | 80.5 |
| 35 | MatchKit | South Africa | Global | 80.2 |
| 36 | Amazon | USA | Global | 77.0 |
| 37 | Ting Hsin International Group | Taiwan | Global | 76.5 |
| 38 | Tadım | Turkey | Global | 76.4 |
| 39 | The Beverage Company | South Africa | Global | 76.2 |
| 40 | Duolingo | USA | Global | 70.3 |
| 41 | İşbank | Turkey | Global | 68.1 |
| 41 | BBK Electronics | China | Global | 68.1 |
| 43 | VNG Corporation | Vietnam | Global | 66.4 |
| 44 | Ilitch Holdings | USA | Global | 65.9 |
| 45 | Domino's | USA | Global | 64.9 |
| 46 | AT&T | USA | Global | 64.3 |
| 47 | Djarum | Indonesia | Global | 62.1 |
| 48 | Nike | USA | Global | 60.3 |
| 49 | Pernod Ricard | France | Global | 57.7 |
| 50 | Biti's | Vietnam | Global | 52.8 |
| 51 | Diageo | UK | Global | 52.3 |
| 52 | South Africa Government | South Africa | Global | 52.1 |
| 53 | Ad Council | USA | Global | 51.7 |
| 54 | GoTo | Indonesia | Global | 49.6 |
| 55 | Johnson & Johnson | USA | Global | 48.4 |
| 55 | The Walt Disney Company | USA | Global | 48.4 |
| 57 | Sinar Mas | Indonesia | Global | 48.2 |
| 58 | Godrej Group | India | Global | 44.8 |
| 59 | Play Digital S.A. | Argentina | Global | 44.5 |
| 60 | Sanofi | France | Global | 44.4 |
| 61 | HDFC Bank | India | Global | 44.3 |
| 62 | Shoprite Holdings | South Africa | Global | 44.1 |
| 63 | Brady Center to Prevent Gun Violence | USA | Global | 43.1 |
| 64 | ByteDance | China | Global | 42.2 |
| 65 | Mars | USA | Global | 41.6 |
| 66 | Meta | USA | Global | 41.3 |
| 67 | Alibaba Group | China | Global | 40.9 |
| 68 | Tencent | China | Global | 40.8 |
| 69 | Fossil Group | USA | Global | 40.3 |
| 69 | Grupo Pardini | Brazil | Global | 40.3 |
| 69 | MX Media & Entertainment | India | Global | 40.3 |
| 69 | RPG Group | India | Global | 40.3 |
| 69 | Tawuniya | Saudi Arabia | Global | 40.3 |
| 74 | OCBC Bank | Singapore | Global | 40.2 |
| 74 | Paragon Technology and Innovation | Indonesia | Global | 40.2 |
| 76 | Eti | Turkey | Global | 40.1 |
| 76 | Flordis | Australia | Global | 40.1 |
| 76 | Sabancı Holding | Turkey | Global | 40.1 |
| 79 | Panasonic | Japan | Global | 38.0 |
| 80 | Universal Court Reporting | USA | Global | 37.2 |
| 81 | Kia Motors | South Korea | Global | 37.0 |
| 82 | Royal Dutch Shell | Netherlands | Global | 36.9 |
| 83 | Asian Paints | India | Global | 36.6 |
| 84 | Rappi | Colombia | Global | 36.4 |
| 85 | Intel Corporation | USA | Global | 36.3 |
| 85 | Landmark Group | United Arab Emirates | Global | 36.3 |
| 85 | Saudi Telecom Company | Saudi Arabia | Global | 36.3 |
| 88 | Itaúsa | Brazil | Global | 36.2 |
| 89 | Vicinity Media | South Africa | Global | 36.1 |
| 90 | Gruppo TIM | Italy | Global | 34.0 |
| 91 | FamilyMart | Japan | Global | 33.6 |
| 92 | Fiat Chrysler Automobiles | UK / Netherlands | Global | 33.1 |
| 93 | Yapı Kredi | Turkey | Global | 32.6 |
| 94 | Estée Lauder Companies | USA | Global | 32.4 |
| 95 | Emirates Integrated Telecom Company | United Arab Emirates | Global | 32.3 |
| 95 | Mezzan Holding | Kuwait | Global | 32.3 |
| 97 | ShareChat | India | Global | 32.2 |
| 98 | Honda | Japan | Global | 32.1 |
| 98 | Mayora | Indonesia | Global | 32.1 |
| 98 | Pepkor | South Africa | Global | 32.1 |
| 98 | Telesure | South Africa | Global | 32.1 |
| 98 | VPBank | Vietnam | Global | 32.1 |
| 98 | Yıldız Holding | Turkey | Global | 32.1 |
| 104 | Masan Group | Vietnam | Global | 31.5 |
| 105 | The Coffee House | Vietnam | Global | 30.3 |
| 106 | State Farm | USA | Global | 30.1 |
| 107 | Uber | USA | Global | 30.0 |
| 108 | AXA | France | Global | 29.6 |
| 109 | adidas | Germany | Global | 28.8 |
| 110 | ING Group | Netherlands | Global | 28.6 |
| 111 | YPF | Argentina | Global | 28.3 |
| 112 | ITC | India | Global | 28.2 |
| 112 | Perfetti Van Melle | Netherlands / Italy | Global | 28.2 |
| 112 | Royals Multisport | India | Global | 28.2 |
| 115 | Bank Jago | Indonesia | Global | 28.1 |
| 115 | Galito's | South Africa | Global | 28.1 |
| 115 | Nando's | South Africa | Global | 28.1 |
| 115 | Ooredoo | Indonesia | Global | 28.1 |
| 115 | Otsuka Pharmaceutical | Japan | Global | 28.1 |
| 120 | Kenneth Cole Productions | USA | Global | 26.5 |
| 120 | Zynga | USA | Global | 26.5 |
| 122 | Century Pacific Group | Philippines | Global | 26.3 |
| 122 | Netflix | USA | Global | 26.3 |
| 124 | Bank of Montreal | Canada | Global | 25.8 |
| 124 | The Kellogg Company | USA | Global | 25.8 |
| 124 | United States Golf Association | USA | Global | 25.8 |
| 127 | Puma | Germany | Global | 25.6 |
| 128 | Ant Financials | China | Global | 25.2 |
| 128 | Blackhead | China | Global | 25.2 |
| 128 | Country Garden | China | Global | 25.2 |
| 128 | Pfizer | USA | Global | 25.2 |
| 132 | Ferrero International | Luxembourg | Global | 25.1 |
| 133 | Trendyol | Turkey | Global | 24.8 |
| 134 | Warner Bros. Discovery | USA | Global | 24.5 |
| 135 | Geely | China | Global | 24.4 |
| 136 | TECHO | Chile | Global | 24.3 |
| 137 | Bharti Airtel | India | Global | 24.2 |
| 137 | MakeMyTrip | India | Global | 24.2 |
| 137 | National Bank of Kuwait | Kuwait | Global | 24.2 |
| 137 | Natura&Co | Brazil | Global | 24.2 |
| 137 | Stellantis | Netherlands | Global | 24.2 |
| 142 | Indofood | Indonesia | Global | 24.1 |
| 143 | Praekelt Consulting | South Africa | Global | 24.0 |
| 143 | United Nations | USA | Global | 24.0 |
| 145 | Dole | USA | Global | 21.5 |
| 146 | Asociación de Cooperativas Argentinas | Argentina | Global | 20.2 |
| 146 | Kopelco | Argentina | Global | 20.2 |
| 148 | Banco do Brasil | Brazil | Global | 20.1 |
| 148 | Gojek | Indonesia | Global | 20.1 |
| 150 | Grab | Vietnam | Global | 20.0 |
| 150 | GS Group | South Korea | Global | 20.0 |
| 152 | Vingroup | Vietnam | Global | 18.0 |
| 153 | Charter Schools USA | USA | Global | 17.2 |
| 153 | Moose Toys | Australia | Global | 17.2 |
| 153 | Sightline Payments | USA | Global | 17.2 |
| 153 | Starmark | USA | Global | 17.2 |
| 157 | Pandora | Denmark | Global | 17.0 |
| 158 | LAIX | China | Global | 16.8 |
| 158 | Leica | Germany | Global | 16.8 |
| 158 | LVMH | France | Global | 16.8 |
| 158 | Techcombank | Vietnam | Global | 16.8 |
| 158 | Vipshop | China | Global | 16.8 |
| 158 | Volkwagen Group | Germany | Global | 16.8 |
| 158 | XGIMI | China | Global | 16.8 |
| 158 | Xiaomi | China | Global | 16.8 |
| 166 | Huawei | China | Global | 16.5 |
| 167 | Cimory | Indonesia | Global | 16.1 |
| 167 | Dar Al Arkan | Saudi Arabia | Global | 16.1 |
| 167 | Delta Corp | India | Global | 16.1 |
| 167 | Grupo Guararapes | Brazil | Global | 16.1 |
| 167 | Ruangguru | Indonesia | Global | 16.1 |
| 172 | Abbott | USA | Global | 16.0 |
| 172 | MB Bank | Vietnam | Global | 16.0 |
| 172 | Tiki | Vietnam | Global | 16.0 |
| 172 | VIB Bank | Vietnam | Global | 16.0 |
| 176 | Cho Tot | Vietnam | Global | 13.1 |
| 176 | DTAC | Norway | Global | 13.1 |
| 176 | KIRKBI | Denmark | Global | 13.1 |
| 179 | ARZUM | Turkey | Global | 12.5 |
| 179 | Mastercard | USA | Global | 12.5 |
| 181 | RSVP | Vietnam | Global | 12.4 |
| 182 | Cosan | Brazil | Global | 12.1 |
| 182 | Grupo Boticário | Brazil | Global | 12.1 |
| 182 | Max Financial Services | India | Global | 12.1 |
| 182 | MBC | Saudi Arabia | Global | 12.1 |
| 182 | Renault | France | Global | 12.1 |
| 182 | RP-Sanjiv Goenka Group | India | Global | 12.1 |
| 188 | Absa Group | South Africa | Global | 12.0 |
| 188 | Dexter Dance School | South Africa | Global | 12.0 |
| 188 | Montego Pet Nutrition | South Africa | Global | 12.0 |
| 188 | Philips | Netherlands | Global | 12.0 |
| 188 | QNB Group | Qatar | Global | 12.0 |
| 188 | RisCura | South Africa | Global | 12.0 |
| 188 | Sanlam | South Africa | Global | 12.0 |
| 188 | Sony | Japan | Global | 12.0 |
| 188 | South African Tourism | South Africa | Global | 12.0 |
| 188 | Standard Bank Group | South Africa | Global | 12.0 |
| 188 | Tata Group | India | Global | 12.0 |
| 188 | Toyota Motor Corporation | Japan | Global | 12.0 |
| 188 | Union Swiss | South Africa | Global | 12.0 |
| 201 | Seven & i Holdings | Japan | Global | 10.0 |
| 201 | The Times Group | India | Global | 10.0 |
| 203 | LG | South Korea | Global | 8.8 |
| 203 | Prudential | UK | Global | 8.8 |
| 203 | Universal Robina Corporation | Philippines | Global | 8.8 |
| 203 | Viettel | Vietnam | Global | 8.8 |
| 207 | American Immigration Lawyers Association | USA | Global | 8.6 |
| 207 | Hewlett-Packard | USA | Global | 8.6 |
| 207 | Ocean Spray | USA | Global | 8.6 |
| 210 | Universal Studios | USA | Global | 8.5 |
| 211 | BCA | Indonesia | Global | 8.4 |
| 211 | CEMPro | New Zealand | Global | 8.4 |
| 211 | China Mobile | China | Global | 8.4 |
| 211 | Fast Retailing | Japan | Global | 8.4 |
| 211 | Fu Shuliang | China | Global | 8.4 |
| 211 | Teakoo | China | Global | 8.4 |
| 211 | Xiaohongshu | China | Global | 8.4 |
| 218 | Emirates NBD | United Arab Emirates | Global | 8.3 |
| 218 | Migros | Turkey | Global | 8.3 |
| 220 | Abu Dhabi Investment Council | United Arab Emirates | Global | 8.1 |
| 220 | Allianz | Germany | Global | 8.1 |
| 220 | Amnesty International | UK | Global | 8.1 |
| 220 | Bajaj Group | India | Global | 8.1 |
| 220 | BRF | Brazil | Global | 8.1 |
| 220 | Coinswitch Kuber | India | Global | 8.1 |
| 220 | Dell Technologies | USA | Global | 8.1 |
| 220 | Games24x7 | India | Global | 8.1 |
| 220 | Grupo Cepas | Argentina | Global | 8.1 |
| 220 | La SerenÃsima | Argentina | Global | 8.1 |
| 220 | Marriott International | USA | Global | 8.1 |
| 220 | MFine | India | Global | 8.1 |
| 220 | Newsan | Argentina | Global | 8.1 |
| 220 | Telefónica | Spain | Global | 8.1 |
| 220 | ViacomCBS | USA | Global | 8.1 |
| 220 | Walmart | USA | Global | 8.1 |
| 220 | Zain Telecom | Kuwait | Global | 8.1 |
| 237 | AVBOB | South Africa | Global | 8.0 |
| 237 | BMW | Germany | Global | 8.0 |
| 237 | DowDuPont | USA | Global | 8.0 |
| 237 | Levi Strauss & Co. | USA | Global | 8.0 |
| 237 | MTN Group | South Africa | Global | 8.0 |
| 237 | PT Good Doctor Technology | Indonesia | Global | 8.0 |
| 237 | sahibinden.com | Turkey | Global | 8.0 |
| 237 | TCP Group | Thailand | Global | 8.0 |
| 237 | Tracker | South Africa | Global | 8.0 |
| 237 | Turkcell Holding | Turkey | Global | 8.0 |
| 237 | White Star | South Africa | Global | 8.0 |
| 237 | Woowa Brothers | South Korea | Global | 8.0 |
| 249 | PT. Sigmantara Alfindo | Indonesia | Global | 5.0 |
| 250 | FrieslandCampina | Netherlands | Global | 4.4 |
| 250 | Marico | India | Global | 4.4 |
| 252 | Air Canada | Canada | Global | 4.3 |
| 252 | BMG | Germany | Global | 4.3 |
| 252 | Coop Norge | Norway | Global | 4.3 |
| 252 | Hard Rock International | USA | Global | 4.3 |
| 252 | Hasbro | USA | Global | 4.3 |
| 252 | Hyundai Motor Group | South Korea | Global | 4.3 |
| 252 | Lagfin | Luxembourg | Global | 4.3 |
| 252 | Skechers | USA | Global | 4.3 |
| 252 | Steinhoff International | South Africa | Global | 4.3 |
| 252 | The Biden/Harris 2020 Presidential Campaign | USA | Global | 4.3 |
| 262 | Accenture | Ireland | Global | 4.0 |
| 262 | AQUA | Vietnam | Global | 4.0 |
| 262 | Bank AlJazira | Saudi Arabia | Global | 4.0 |
| 262 | Bank UOB | Indonesia | Global | 4.0 |
| 262 | BJYU | India | Global | 4.0 |
| 262 | Bloomin' Brands | USA | Global | 4.0 |
| 262 | BNP Paribas | France | Global | 4.0 |
| 262 | Charly | Mexico | Global | 4.0 |
| 262 | Chequeado | Argentina | Global | 4.0 |
| 262 | Cipla | India | Global | 4.0 |
| 262 | Citroen | India | Global | 4.0 |
| 262 | Cure.fit | India | Global | 4.0 |
| 262 | Desmond & Leah Tutu Legacy Foundation | South Africa | Global | 4.0 |
| 262 | Evyap | Turkey | Global | 4.0 |
| 262 | Fenerbahçe Spor Kulübü | Turkey | Global | 4.0 |
| 262 | Foxconn | Taiwan | Global | 4.0 |
| 262 | Fundi Capital | South Africa | Global | 4.0 |
| 262 | Garanti BBVA | Turkey | Global | 4.0 |
| 262 | Grupo CRM | Brazil | Global | 4.0 |
| 262 | Grupo Dignidade | Brazil | Global | 4.0 |
| 262 | Grupo Werthein | Argentina | Global | 4.0 |
| 262 | Honasa Consumer | India | Global | 4.0 |
| 262 | HSBC | UK | Global | 4.0 |
| 262 | Lead School | India | Global | 4.0 |
| 262 | Licious | India | Global | 4.0 |
| 262 | Localiza | Brazil | Global | 4.0 |
| 262 | Mapa Group | Turkey | Global | 4.0 |
| 262 | Nampak | South Africa | Global | 4.0 |
| 262 | Oetker Group | Germany | Global | 4.0 |
| 262 | Oi | Brazil | Global | 4.0 |
| 262 | Pepapp | Turkey | Global | 4.0 |
| 262 | Pidilite Industries | India | Global | 4.0 |
| 262 | PNB MetLife | India | Global | 4.0 |
| 262 | Rodamas Group | Indonesia | Global | 4.0 |
| 262 | SeSocio | Argentina | Global | 4.0 |
| 262 | The South African Presidency | South Africa | Global | 4.0 |
| 262 | Twinings | UK | Global | 4.0 |
| 262 | Zivame | India | Global | 4.0 |