Top Advertisers Global 2021
PepsiCo
Overall rank
#2
Points
340.3
Awards won
25
Finalists
18
Best in Show
0
Gold
3
Silver
7
Bronze
15
Finalist
18
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Innovation | Smarties X | Silver |
| Online Store - Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Machine Learning and AI, Mobile App (includes mCommerce Solutions) | Smarties X | Silver, Bronze |
| Online Store - Conversational Commerce | Pepsi | PepsiCo | HANA.AI | Vietnam | Machine Learning and AI, Mobile App (includes mCommerce Solutions) | Smarties X | Silver, Bronze |
| Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Service Launch | Smarties X | Bronze |
| Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
| Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge | Mirinda | PepsiCo | Mindshare | Thailand | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
| Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge | Mirinda | PepsiCo | TikTok | Thailand | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
| Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge | Mirinda | PepsiCo | Wunderman Thompson | Thailand | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
| Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Bronze |
| Risk 5.0 | Doritos | PepsiCo | OMD | Turkey | Video Advertising | Smarties EMEA | Finalist |
| Boldy You ##DareToGoForIt | Doritos | PepsiCo | OMD | Turkey | User Generated / Influencer Marketing, Customer Experience | Smarties EMEA | Finalist (2) |
| UCL | Pepsi | PepsiCo | OMD | Turkey | Social Media Marketing, Data/Insights, User Generated / Influencer Marketing | Smarties EMEA | Finalist (3) |
| Messi Messages | Ruffles | PepsiCo | OMD | Turkey | Technology Innovation, Innovation | Smarties EMEA | Silver, Finalist |
| Save Our Restaurants | Pepsi | PepsiCo | Mindshare | India | Social Impact / Not-For-Profit | Smarties India | Gold |
| Messi Messages | Ruffles | PepsiCo | OMD | Turkey | Innovation, Technology Innovation | Smarties Turkey | Silver, Bronze |
| Risk 5.0 | Doritos | PepsiCo | OMD | Turkey | Product / Services Launch, Video Advertising, User Generated / Influencer Marketing | Smarties Turkey | Bronze, Finalist (2) |
| UCL | Pepsi | PepsiCo | OMD | Turkey | Social Media Marketing | Smarties Turkey | Bronze |
| Boldy You ##DareToGoForIt | Doritos | PepsiCo | OMD | Turkey | Brand Experience, Customer Experience, User Generated / Influencer Marketing, Social Media Marketing | Smarties Turkey | Bronze (3), Finalist |
| KazandıRio Application | Pepsi | PepsiCo | OMD | Turkey | Mobile App, Innovation | Smarties Turkey | Gold, Finalist |
| Monster Mobile Video Execution with AdColony | Cheetos | PepsiCo | OMD | Turkey | Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience | Smarties Turkey | Bronze (2), Finalist (2) |
| Monster Mobile Video Execution with AdColony | Cheetos | PepsiCo | Digital Turbine | Turkey | Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience | Smarties Turkey | Bronze (2), Finalist (2) |
| Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Silver |
| Give a Thumbs Up | Lay’s | PepsiCo | Mindshare | China | Mobile Social, Joint Marketing with Hero App | Smarties China | Gold, Bronze |