Top Advertisers Global 2021
The Coca-Cola Company
Overall rank
#6
Points
226.1
Awards won
24
Finalists
44
Best in Show
0
Gold
6
Silver
4
Bronze
14
Finalist
44
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Din Bhaari, Life Jaari | Sprite | The Coca-Cola Company | Interactive Avenues | India | Most Engaging Mobile Creative | Smarties APAC | Finalist |
| Din Bhaari, Life Jaari | Sprite | The Coca-Cola Company | InMobi | India | Most Engaging Mobile Creative | Smarties APAC | Finalist |
| Mobile Augmented Reality Dials Up Brand Love for Coca-Cola | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | Consumer Promotions, Most Engaging Mobile Creative | Smarties APAC | Gold, Finalist |
| Mobile Augmented Reality Dials Up Brand Love for Coca-Cola | Coca-Cola | The Coca-Cola Company | Digital Turbine | Indonesia | Consumer Promotions, Most Engaging Mobile Creative | Smarties APAC | Gold, Finalist |
| Wabi does TikTok and AI combined to Hack App Growth | WABI | The Coca-Cola Company | Winclap | Argentina | Lead Generation | Smarties Hispanic LATAM | Bronze |
| Teleport- Coca-Cola Summer, Break your slumps with AR | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Data/Insights | Smarties EMEA | Silver |
| Teleport- Coca-Cola Summer, Break your slumps with AR | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Data/Insights | Smarties EMEA | Silver |
| Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Location Based Services or Targeting | Smarties EMEA | Finalist |
| Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Location Based Services or Targeting | Smarties EMEA | Finalist |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Consumer Promotions | Smarties EMEA | Finalist |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Goodroll | Turkey | Consumer Promotions | Smarties EMEA | Finalist |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Deezer | Turkey | Consumer Promotions | Smarties EMEA | Finalist |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Mobile App, Inclusivity (during the pandemic) | Smarties EMEA | Finalist (2) |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | Turkey | Mobile App, Inclusivity (during the pandemic) | Smarties EMEA | Finalist (2) |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Kaizen Technology | Turkey | Mobile App, Inclusivity (during the pandemic) | Smarties EMEA | Finalist (2) |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | newton.ddc | Turkey | Data/Insights | Smarties EMEA | Finalist |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Data/Insights | Smarties EMEA | Finalist |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | Starcom | Turkey | Data/Insights | Smarties EMEA | Finalist |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | UM | Turkey | Data/Insights | Smarties EMEA | Finalist |
| Din Bhaari, Life Jaari | Sprite | The Coca-Cola Company | Interactive Avenues | India | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Most Engaging Mobile Creative | Smarties India | Finalist (3) |
| Din Bhaari, Life Jaari | Sprite | The Coca-Cola Company | InMobi | India | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Most Engaging Mobile Creative | Smarties India | Finalist (3) |
| New Year Snapchat Filter | Coca-Cola | The Coca-Cola Company | Interactive Avenues | India | XR Technology – (AR/VR/MR) | Smarties India | Finalist |
| These Are Not Sounds of Sprite | Sprite | The Coca-Cola Company | Berakar Komunikasi | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Gold |
| These Are Not Sounds of Sprite | Sprite | The Coca-Cola Company | MediaCom | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Gold |
| These Are Not Sounds of Sprite | Sprite | The Coca-Cola Company | Spotify | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Gold |
| These Are Not Sounds of Sprite | Sprite | The Coca-Cola Company | Titik Sembilan | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Gold |
| Mobile Augmented Reality Dials Up Brand Love for Coca-Cola | Coca-Cola | The Coca-Cola Company | Starcom | Indonesia | Most Engaging Mobile Creative | Smarties Indonesia | Bronze |
| Mobile Augmented Reality Dials Up Brand Love for Coca-Cola | Coca-Cola | The Coca-Cola Company | Digital Turbine | Indonesia | Most Engaging Mobile Creative | Smarties Indonesia | Bronze |
| “Share a Coke, Share a Lyric†| Coca-Cola | The Coca-Cola Company | MediaCom | Vietnam | Cross Mobile Integration, Mobile Audio / Voice | Smarties Vietnam | Bronze, Finalist |
| “Share a Coke, Share a Lyric†| Coca-Cola | The Coca-Cola Company | Adtima | Vietnam | Cross Mobile Integration, Mobile Audio / Voice | Smarties Vietnam | Bronze, Finalist |
| “Share a Coke, Share a Lyric†| Coca-Cola | The Coca-Cola Company | Carnival | Vietnam | Cross Mobile Integration, Mobile Audio / Voice | Smarties Vietnam | Bronze, Finalist |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | newton.ddc | Turkey | Data/Insights | Smarties Turkey | Finalist |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Data/Insights | Smarties Turkey | Finalist |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | Starcom | Turkey | Data/Insights | Smarties Turkey | Finalist |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | UM | Turkey | Data/Insights | Smarties Turkey | Finalist |
| Summer Music Uplifting Breaks | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Brand Experience, Cross Channel Integration | Smarties Turkey | Silver, Bronze |
| Summer Music Uplifting Breaks | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Brand Experience, Cross Channel Integration | Smarties Turkey | Silver, Bronze |
| Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Location Based Services or Targeting | Smarties Turkey | Finalist |
| Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Location Based Services or Targeting | Smarties Turkey | Finalist |
| Dare To Be Silly - Halay Dance Filter | Fanta | The Coca-Cola Company | Carat | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Dare To Be Silly - Halay Dance Filter | Fanta | The Coca-Cola Company | Kompüter | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Consumer Promotions | Smarties Turkey | Bronze |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Goodroll | Turkey | Consumer Promotions | Smarties Turkey | Bronze |
| Promo & Deezer Collab 2020 | Coca-Cola | The Coca-Cola Company | Deezer | Turkey | Consumer Promotions | Smarties Turkey | Bronze |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Carat | Turkey | Mobile App | Smarties Turkey | Bronze |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Kaizen Technology | Turkey | Mobile App | Smarties Turkey | Bronze |
| More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | Turkey | Mobile App | Smarties Turkey | Bronze |
| Fanta Game Hub | Coca-Cola | The Coca-Cola Company | Futuretech Media | South Africa | Promotion, Mobile Gaming Gamification & E-Sports, Innovation | Smarties South Africa | Finalist (3) |
| Coke Egypt - Dasani Equity // MENA // AdColony | Dasani | The Coca-Cola Company | Digital Turbine | Egypt | Video Advertising, Innovation | Smarties MENA | Finalist (2) |
| Coke Egypt - Dasani Equity // MENA // AdColony | Dasani | The Coca-Cola Company | UM | Egypt | Video Advertising, Innovation | Smarties MENA | Finalist (2) |