Top Advertisers Global 2021
McDonald's
Overall rank
#9
Points
224.3
Awards won
27
Finalists
30
Best in Show
0
Gold
2
Silver
19
Bronze
6
Finalist
30
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Spotify | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Arcade | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| Hershey’s Campaign | McDonald's | McDonald's | OMD | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
| Hershey’s Campaign | McDonald's | McDonald's | DDB | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
| Hershey’s Campaign | McDonald's | McDonald's | Spotify | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | Grab | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
| Spin and win | McDonald's / Coca-Cola | McDonald's | Indico | Brazil | Data/Insights, Consumer Promotions | Smarties Hispanic LATAM | Bronze, Finalist |
| Drive Thru Codes | McDonald's | McDonald's | 22Feet Tribal Worldwide | India | Social Media Marketing | Smarties India | Silver |
| Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | OMD | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
| Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | TikTok | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Spotify | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Leo Burnett | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Arcade | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | Grab | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
| What light is that? | McDonald's | McDonald's | Leo Burnett | Indonesia | Social Media Marketing | Smarties Indonesia | Bronze |
| InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks | McDonald's | McDonald's | Studio M | United Arab Emirates | Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience | Smarties MENA | Silver, Finalist (3) |
| InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks | McDonald's | McDonald's | PMX | United Arab Emirates | Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience | Smarties MENA | Silver, Finalist (3) |
| InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks | McDonald's | McDonald's | InMobi | United Arab Emirates | Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience | Smarties MENA | Silver, Finalist (3) |
| Regional Brand Trust Re-Hit // MENA // AdColony | McDonald's | McDonald's | Digital Turbine | United Arab Emirates | Brand Experience, Technology Innovation | Smarties MENA | Finalist (2) |
| Regional Brand Trust Re-Hit // MENA // AdColony | McDonald's | McDonald's | Studio M | United Arab Emirates | Brand Experience, Technology Innovation | Smarties MENA | Finalist (2) |
| Grand Chicken // MENA // AdColony | McDonald's | McDonald's | Digital Turbine | United Arab Emirates | Customer Experience, Product / Services Launch | Smarties MENA | Silver, Finalist |
| Grand Chicken // MENA // AdColony | McDonald's | McDonald's | Starcom | United Arab Emirates | Customer Experience, Product / Services Launch | Smarties MENA | Silver, Finalist |
| Grand Chicken // MENA // AdColony | McDonald's | McDonald's | Studio M | United Arab Emirates | Customer Experience, Product / Services Launch | Smarties MENA | Silver, Finalist |
| Drive-thru Come-back | McDonald's | McDonald's | UM | Saudi Arabia | Location Based Services or Targeting | Smarties MENA | Silver |
| Drive-thru Come-back | McDonald's | McDonald's | MEmob+ | Saudi Arabia | Location Based Services or Targeting | Smarties MENA | Silver |
| The Battle Of Flavors | McDonald's | McDonald's | Bruce Clay | Saudi Arabia | Product / Services Launch, Gaming / Gamification & E-Sports | Smarties MENA | Silver, Bronze |
| The Battle Of Flavors | McDonald's | McDonald's | Leo Burnett | Saudi Arabia | Product / Services Launch, Gaming / Gamification & E-Sports | Smarties MENA | Silver, Bronze |