Top Advertisers Global 2021
L'Oréal
Overall rank
#10
Points
203.4
Awards won
33
Finalists
12
Best in Show
0
Gold
5
Silver
16
Bronze
12
Finalist
12
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Key Female campaign | L'Oréal | L'Oréal | TBWA\Vietnam | Vietnam | Brand Awareness / Experience, Cross Channel Integration | Smarties APAC | Gold, Silver |
| Key Female campaign | L'Oréal | L'Oréal | Starcom | Vietnam | Brand Awareness / Experience, Cross Channel Integration | Smarties APAC | Gold, Silver |
| The journey to inspire GenZ | Maybelline | L'Oréal | Circus Digital | Vietnam | Product / Service Launch | Smarties APAC | Bronze |
| The journey to inspire GenZ | Maybelline | L'Oréal | TikTok | Vietnam | Product / Service Launch | Smarties APAC | Bronze |
| The journey to inspire GenZ | Maybelline | L'Oréal | Starcom | Vietnam | Product / Service Launch | Smarties APAC | Bronze |
| #GreenBeauty | Garnier | L'Oréal | Wavemaker | Indonesia | Cross Mobile Integration | Smarties APAC | Silver |
| #GreenBeauty | Garnier | L'Oréal | M&C Saatchi | Indonesia | Cross Mobile Integration | Smarties APAC | Silver |
| #StandUp against street harassment | L'Oréal | L'Oréal | Wavemaker | Indonesia | Cross Mobile Integration | Smarties APAC | Bronze |
| #StandUp against street harassment | L'Oréal | L'Oréal | InMobi | Indonesia | Cross Mobile Integration | Smarties APAC | Bronze |
| #StandUp against street harassment | L'Oréal | L'Oréal | M&C Saatchi | Indonesia | Cross Mobile Integration | Smarties APAC | Bronze |
| Release Elseve: The family we always dreamed of | L'Oréal | L'Oréal | WMcCann | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| Connected with Salicyli C10 | La Roche-Posay | L'Oréal | DOJO | Brazil | Data/Insights | Smarties Brazil | Finalist |
| We are a million! | Niely Cor&Ton | L'Oréal | Artplan | Brazil | Brand Experience | Smarties Brazil | Finalist |
| Freedom that comes from within | Yves Saint Laurent | L'Oréal | DOJO | Brazil | Brand Experience | Smarties Brazil | Finalist |
| #StandUp against street harassment | L'Oréal | L'Oréal | Wavemaker | Indonesia | Most Engaging Mobile Creative, Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Silver (2), Finalist |
| #StandUp against street harassment | L'Oréal | L'Oréal | InMobi | Indonesia | Most Engaging Mobile Creative, Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Silver (2), Finalist |
| #StandUp against street harassment | L'Oréal | L'Oréal | M&C Saatchi | Indonesia | Most Engaging Mobile Creative, Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Silver (2), Finalist |
| #GreenBeauty | Garnier | L'Oréal | Wavemaker | Indonesia | Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Bronze (2) |
| #GreenBeauty | Garnier | L'Oréal | M&C Saatchi | Indonesia | Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Bronze (2) |
| "Rethinking Luxury business Transformation from Offline to Online" | Kiehl’s | L'Oréal | Wavemaker | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
| "Rethinking Luxury business Transformation from Offline to Online" | Kiehl’s | L'Oréal | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist | |
| "Rethinking Luxury business Transformation from Offline to Online" | Kiehl’s | L'Oréal | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist | |
| The journey to inspire GenZ | Maybelline | L'Oréal | Circus Digital | Vietnam | Brand Awareness / Experience, Social Media Marketing, User Generated / Influencer Marketing | Smarties Vietnam | Gold, Silver (2) |
| The journey to inspire GenZ | Maybelline | L'Oréal | Starcom | Vietnam | Brand Awareness / Experience, Social Media Marketing, User Generated / Influencer Marketing | Smarties Vietnam | Gold, Silver (2) |
| The journey to inspire GenZ | Maybelline | L'Oréal | TikTok | Vietnam | Brand Awareness / Experience, Social Media Marketing, User Generated / Influencer Marketing | Smarties Vietnam | Gold, Silver (2) |
| Dream Long Frizz Killer Serum Launch – Bridge Project | L’Oréal | L'Oréal | Wavemaker | Turkey | Data/Insights | Smarties Turkey | Bronze |
| Dream Long Frizz Killer Serum Launch – Bridge Project | L’Oréal | L'Oréal | Turkey | Data/Insights | Smarties Turkey | Bronze | |
| Press Play // MENA // AdColony | Maybelline | L'Oréal | Digital Turbine | Egypt | Innovation | Smarties MENA | Finalist |
| Press Play // MENA // AdColony | Maybelline | L'Oréal | UM | Egypt | Innovation | Smarties MENA | Finalist |