Top Advertisers - Global 2021
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Bayer Group
| Overall Rank: | 8 |
| Points: | 225.2 |
| Awards Won: | 25 |
| Finalist(s) Achieved: | 15 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 8 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 4 |
| Location: | Germany |
| Region: | Global |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
Carnival |
Vietnam |
Brand Experience |
Smarties X |
Finalist |
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Brand Experience |
Smarties X |
Finalist |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
Carnival |
Vietnam |
Video Advertising |
Smarties APAC |
Gold |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
MediaCom |
Vietnam |
Video Advertising |
Smarties APAC |
Gold |
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
Carnival |
Vietnam |
Brand Awareness / Experience, Product / Service Launch |
Smarties APAC |
Gold, Bronze |
Turn Your Guilty Pleasure Into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Brand Awareness / Experience, Product / Service Launch |
Smarties APAC |
Gold, Bronze |
Brand Purpose in Action |
Canesten |
Bayer Group |
Thompson Brand Partners |
UK |
Brand Experience |
Smarties EMEA |
Finalist |
Brand Purpose in Action |
Canesten |
Bayer Group |
Brook |
UK |
Brand Experience |
Smarties EMEA |
Finalist |
Brand Purpose in Action |
Canesten |
Bayer Group |
Mind+Matter |
UK |
Brand Experience |
Smarties EMEA |
Finalist |
Brand Purpose in Action |
Canesten |
Bayer Group |
MediaCom |
UK |
Brand Experience |
Smarties EMEA |
Finalist |
Canescool-it Influencer Campaign |
Canesten |
Bayer Group |
MediaCom |
UK |
User Generated / Influencer Marketing |
Smarties EMEA |
Gold |
Canescool-it Influencer Campaign |
Canesten |
Bayer Group |
Mind+Matter |
UK |
User Generated / Influencer Marketing |
Smarties EMEA |
Gold |
e-Bazaar |
Bayer Consumer Health |
Bayer Group |
Store Send |
Indonesia |
Mobile App (includes mCommerce Solutions) |
Smarties Indonesia |
Finalist |
e-Bazaar |
Bayer Consumer Health |
Bayer Group |
Shopee |
Indonesia |
Mobile App (includes mCommerce Solutions) |
Smarties Indonesia |
Finalist |
Be New Normal Ready: #CesBeforeCus |
Redoxon |
Bayer Group |
MediaCom |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Silver |
Turn your Guilty Pleasure into Healthy Pleasure |
Redoxon |
Bayer Group |
MediaCom |
Vietnam |
Cross Mobile Integration, Brand Awareness / Experience, Innovation |
Smarties Vietnam |
Silver, Finalist (2) |
Turn your Guilty Pleasure into Healthy Pleasure |
Redoxon |
Bayer Group |
Cookie |
Vietnam |
Cross Mobile Integration, Brand Awareness / Experience, Innovation |
Smarties Vietnam |
Silver, Finalist (2) |
Turn your Guilty Pleasure into Healthy Pleasure |
Redoxon |
Bayer Group |
Carnival |
Vietnam |
Cross Mobile Integration, Brand Awareness / Experience, Innovation |
Smarties Vietnam |
Silver, Finalist (2) |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
Carnival |
Vietnam |
Video Advertising, Most Engaging Mobile Creative |
Smarties Vietnam |
Silver, Bronze |
Claymation Superheroes |
Antibio Pro |
Bayer Group |
MediaCom |
Vietnam |
Video Advertising, Most Engaging Mobile Creative |
Smarties Vietnam |
Silver, Bronze |
E-gaming Activation |
Supradyn |
Bayer Group |
MediaCom |
Turkey |
Gaming / Gamification & E-Sports |
Smarties Turkey |
Finalist |
Hands Hands |
Bepanthol |
Bayer Group |
Contentine |
Turkey |
Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising |
Smarties Turkey |
Gold, Silver (3) |
Hands Hands |
Bepanthol |
Bayer Group |
MediaCom |
Turkey |
Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising |
Smarties Turkey |
Gold, Silver (3) |
912 No Trap Baby Plan |
Bayer Philharmonic |
Bayer Group |
Ylab |
China |
Social Impact / Not For Profit |
Smarties China |
Silver |