Top Advertisers Global 2021
Bayer Group
Overall rank
#8
Points
225.2
Awards won
25
Finalists
15
Best in Show
0
Gold
8
Silver
13
Bronze
4
Finalist
15
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | Carnival | Vietnam | Brand Experience | Smarties X | Finalist |
| Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Experience | Smarties X | Finalist |
| Claymation Superheroes | Antibio Pro | Bayer Group | Carnival | Vietnam | Video Advertising | Smarties APAC | Gold |
| Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising | Smarties APAC | Gold |
| Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | Carnival | Vietnam | Brand Awareness / Experience, Product / Service Launch | Smarties APAC | Gold, Bronze |
| Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Awareness / Experience, Product / Service Launch | Smarties APAC | Gold, Bronze |
| Brand Purpose in Action | Canesten | Bayer Group | Thompson Brand Partners | UK | Brand Experience | Smarties EMEA | Finalist |
| Brand Purpose in Action | Canesten | Bayer Group | Brook | UK | Brand Experience | Smarties EMEA | Finalist |
| Brand Purpose in Action | Canesten | Bayer Group | Mind+Matter | UK | Brand Experience | Smarties EMEA | Finalist |
| Brand Purpose in Action | Canesten | Bayer Group | MediaCom | UK | Brand Experience | Smarties EMEA | Finalist |
| Canescool-it Influencer Campaign | Canesten | Bayer Group | MediaCom | UK | User Generated / Influencer Marketing | Smarties EMEA | Gold |
| Canescool-it Influencer Campaign | Canesten | Bayer Group | Mind+Matter | UK | User Generated / Influencer Marketing | Smarties EMEA | Gold |
| e-Bazaar | Bayer Consumer Health | Bayer Group | Store Send | Indonesia | Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Finalist |
| e-Bazaar | Bayer Consumer Health | Bayer Group | Shopee | Indonesia | Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Finalist |
| Be New Normal Ready: #CesBeforeCus | Redoxon | Bayer Group | MediaCom | Indonesia | Cross Mobile Integration | Smarties Indonesia | Silver |
| Turn your Guilty Pleasure into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Cross Mobile Integration, Brand Awareness / Experience, Innovation | Smarties Vietnam | Silver, Finalist (2) |
| Turn your Guilty Pleasure into Healthy Pleasure | Redoxon | Bayer Group | Cookie | Vietnam | Cross Mobile Integration, Brand Awareness / Experience, Innovation | Smarties Vietnam | Silver, Finalist (2) |
| Turn your Guilty Pleasure into Healthy Pleasure | Redoxon | Bayer Group | Carnival | Vietnam | Cross Mobile Integration, Brand Awareness / Experience, Innovation | Smarties Vietnam | Silver, Finalist (2) |
| Claymation Superheroes | Antibio Pro | Bayer Group | Carnival | Vietnam | Video Advertising, Most Engaging Mobile Creative | Smarties Vietnam | Silver, Bronze |
| Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising, Most Engaging Mobile Creative | Smarties Vietnam | Silver, Bronze |
| E-gaming Activation | Supradyn | Bayer Group | MediaCom | Turkey | Gaming / Gamification & E-Sports | Smarties Turkey | Finalist |
| Hands Hands | Bepanthol | Bayer Group | Contentine | Turkey | Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising | Smarties Turkey | Gold, Silver (3) |
| Hands Hands | Bepanthol | Bayer Group | MediaCom | Turkey | Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising | Smarties Turkey | Gold, Silver (3) |
| 912 No Trap Baby Plan | Bayer Philharmonic | Bayer Group | Ylab | China | Social Impact / Not For Profit | Smarties China | Silver |