Top Advertisers Global 2021
Alibaba Group
Overall rank
#67
Points
40.9
Awards won
3
Finalists
2
Best in Show
0
Gold
0
Silver
1
Bronze
2
Finalist
2
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| The Show of Hearts | Lazada | Alibaba Group | Pantarei | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Silver |
| Unlimited and Convenient Shoppertainment on Lazada | Lazada | Alibaba Group | Telkomsel | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
| Donate the Dream books | Lazada | Alibaba Group | Admicro | Vietnam | Social Impact / Not-For-Profit | Smarties Vietnam | Finalist |
| Tmall Super Brand Day Double 11 Special Station B Marketing | Tmall | Alibaba Group | bilibili | China | Best Use of User Generated Content for Communications | Smarties China | Bronze |
| Creativity ignites Southeast Asia, Lazada uses digital marketing to empower local e-commerce | Lazada | Alibaba Group | Sino Group | China | Overseas Marketing | Smarties China | Bronze |